The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Guerilla / Game Modification
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: B2B Communications
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Brand Placement / In Game
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Mobile Gaming
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Art Direction
Award:
2025 Gaming Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Guerilla / Game Modification
Annual ID:
OS25_GA008B
Award:
2025 Gaming Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
B2B Communications
Annual ID:
OS25_GA009B
Award:
2025 Gaming Bronze Pencil
Agency:
Edelman / London
Client:
Dove/Unilever
Title:
Code My Crown
Category:
Gaming for Good
Annual ID:
OS25_GA010B
Award:
2025 Gaming Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Brand Placement / In Game
Annual ID:
OS25_GA006B
Award:
2025 Gaming Bronze Pencil
Agency:
DAVID / New York + Supercell / Helsinki
Client:
Supercell
Title:
Haaland Payback Time
Category:
Mobile Gaming
Annual ID:
OS25_GA007B