The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Pen to Right History
Agency: McCann / New York + Last Prisoner Project
Client: Last Prisoner Project Category: Public Relations
FAKE MARRIAGE
Agency: Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client: Awakening Foundation Category: Public Relations
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Public Relations
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months Category: Public Relations
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea Category: Public Relations
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Film & Video
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: Film & Video
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Film & Video
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Film & Video
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Film & Video
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Film & Video
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Online & Mobile
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Online & Mobile
CAMDOM
Agency: INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client: BILLY BOY Category: Online & Mobile
Could it be this easy?
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client: Sandoz Deutschland / Hexal AG Category: Radio & Audio
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Radio & Audio
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile Category: Out of Home
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: Craft / Writing
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Craft / Writing
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Craft / Writing
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Branded Content
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Branded Content
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN Category: Branded Content
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Branded Content
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Branded Content
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Branded Content
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Craft / Use of Technology
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Craft / Use of Technology
CAMDOM
Agency: INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client: BILLY BOY Category: Craft / Use of Technology
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Brand Identity
Redesigning Sex Ed
Agency: loved / Hamburg + thjnk AG / Hamburg
Client: FAQ – The better health Group Category: Brand Identity
Buzzkill
Agency: LG2 / Toronto + Ontario Cannabis Store / Toronto + Nimble Content / Toronto + Recess Post / Toronto
Client: Ontario Cannabis Store Category: Brand Identity
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Experiential / Immersive / Events
First Coversation
Agency: BETC / Paris + Fondation Falret / Paris + Audio Network France / Paris + Sovage / Paris
Client: Heetch Category: Experiential / Immersive / Events
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Experiential / Immersive / Events
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Innovation / New Ideas in Health & Wellness
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba Category: Innovation / New Ideas in Health & Wellness
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Innovation / New Ideas in Health & Wellness
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Innovation / New Ideas in Health & Wellness
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Innovation / Use of Media in Health & Wellness
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Brand Partnerships
What No One Tells You When You're Expecting
Agency: Courage Inc. / Toronto
Client: North York General Hospital Foundation Category: Promotional Items
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Craft / Data-Driven Personalization
Award:
2025 Health & Wellness Merit Award
Agency:
McCann / New York + Last Prisoner Project
Client:
Last Prisoner Project
Title:
The Pen to Right History
Category:
Public Relations
Annual ID:
OS25_HW059M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client:
Awakening Foundation
Title:
FAKE MARRIAGE
Category:
Public Relations
Annual ID:
OS25_HW060M
Award:
2025 Health & Wellness Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Public Relations
Annual ID:
OS25_HW061M
Award:
2025 Health & Wellness Merit Award
Agency:
Supermassive / Sydney + FINCH / Sydney
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Annual ID:
OS25_HW062M
Award:
2025 Health & Wellness Merit Award
Agency:
NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client:
Nordea
Title:
The Parental Leave Mortgage
Category:
Public Relations
Annual ID:
OS25_HW063M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Film & Video
Annual ID:
OS25_HW045M
Award:
2025 Health & Wellness Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
Film & Video
Annual ID:
OS25_HW046M
Award:
2025 Health & Wellness Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Film & Video
Annual ID:
OS25_HW047M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video
Annual ID:
OS25_HW048M
Award:
2025 Health & Wellness Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Film & Video
Annual ID:
OS25_HW049M
Award:
2025 Health & Wellness Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Film & Video
Annual ID:
OS25_HW050M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Film & Video
Annual ID:
OS25_HW052M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Online & Mobile
Annual ID:
OS25_HW053M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Online & Mobile
Annual ID:
OS25_HW054M
Award:
2025 Health & Wellness Merit Award
Agency:
INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client:
BILLY BOY
Title:
CAMDOM
Category:
Online & Mobile
Annual ID:
OS25_HW055M
Award:
2025 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client:
Sandoz Deutschland / Hexal AG
Title:
Could it be this easy?
Category:
Radio & Audio
Annual ID:
OS25_HW064M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Radio & Audio
Annual ID:
OS25_HW065M
Award:
2025 Health & Wellness Merit Award
Agency:
VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Annual ID:
OS25_HW058M
Award:
2025 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Social Media
Annual ID:
OS25_HW056M
Award:
2025 Health & Wellness Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
Craft / Writing
Annual ID:
OS25_HW070M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Craft / Writing
Annual ID:
OS25_HW071M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Craft / Writing
Annual ID:
OS25_HW072M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Branded Content
Annual ID:
OS25_HW032M
Award:
2025 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Content
Annual ID:
OS25_HW033M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client:
KPN
Title:
A Piece of Me
Category:
Branded Content
Annual ID:
OS25_HW034M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Branded Content
Annual ID:
OS25_HW035M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Branded Content
Annual ID:
OS25_HW036M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Branded Content
Annual ID:
OS25_HW037M
Award:
2025 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Craft / Use of Technology
Annual ID:
OS25_HW073M
Award:
2025 Health & Wellness Merit Award
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Craft / Use of Technology
Annual ID:
OS25_HW074M
Award:
2025 Health & Wellness Merit Award
Agency:
INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client:
BILLY BOY
Title:
CAMDOM
Category:
Craft / Use of Technology
Annual ID:
OS25_HW075M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Brand Identity
Annual ID:
OS25_HW041M
Award:
2025 Health & Wellness Merit Award
Agency:
loved / Hamburg + thjnk AG / Hamburg
Client:
FAQ – The better health Group
Title:
Redesigning Sex Ed
Category:
Brand Identity
Annual ID:
OS25_HW042M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Toronto + Ontario Cannabis Store / Toronto + Nimble Content / Toronto + Recess Post / Toronto
Client:
Ontario Cannabis Store
Title:
Buzzkill
Category:
Brand Identity
Annual ID:
OS25_HW043M
Award:
2025 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW038M
Award:
2025 Health & Wellness Merit Award
Agency:
BETC / Paris + Fondation Falret / Paris + Audio Network France / Paris + Sovage / Paris
Client:
Heetch
Title:
First Coversation
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW039M
Award:
2025 Health & Wellness Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW040M
Award:
2025 Health & Wellness Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW077M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW078M
Award:
2025 Health & Wellness Merit Award
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW079M
Award:
2025 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW080M
Award:
2025 Health & Wellness Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Print
Annual ID:
OS25_HW057M
Award:
2025 Health & Wellness Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Health & Wellness
Annual ID:
OS25_HW081M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Vault
Category:
Brand Partnerships
Annual ID:
OS25_HW066M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Annual ID:
OS25_HW067M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_HW068M
Award:
2025 Health & Wellness Merit Award
Agency:
Courage Inc. / Toronto
Client:
North York General Hospital Foundation
Title:
What No One Tells You When You're Expecting
Category:
Promotional Items
Annual ID:
OS25_HW044M