The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Online Community Platform
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Craft / Writing
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Animation
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Mobile Applications
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Use of Smart Devices & Voice Assistants
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Interactive & Mobile for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_IN014S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Annual ID:
OS25_IN010S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Online Community Platform
Annual ID:
OS25_IN011S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing
Annual ID:
OS25_IN019S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_IN015S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Animation
Annual ID:
OS25_IN018S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Mobile Applications
Annual ID:
OS25_IN009S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_IN012S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN013S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN016S