The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Custom Content
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries Category: Custom Content
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Sonic Branding / Branded Audio
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Craft / Casting
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Radio & Audio
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Annual ID:
OS25_RA004S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client:
DB Breweries
Title:
The Call Back Service
Category:
Custom Content
Annual ID:
OS25_RA005S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Sonic Branding / Branded Audio
Annual ID:
OS25_RA003S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_RA007S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Craft / Casting
Annual ID:
OS25_RA008S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan
Client:
Heineken
Title:
The Superstitious Call
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA006S