The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg + F&B Studios / Gothenburg
Client: Getinge Category: Innovation / New Ideas in Pharma
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck Category: Out of Home
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Out of Home
A Beautiful Sight
Agency: Grey Health NY / New York + Roof Studio / New York
Client: VABYSMO - Genentech Category: Film & Video
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Public Relations
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca Category: Craft / Art Direction
Big Night
Agency: Wieden+Kennedy / Portland
Client: Eli Lilly and Company Category: Innovation / Use of Media in Pharma
Award:
2025 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing
Annual ID:
OS25_PH018M
Award:
2025 Pharma Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + F&B Studios / Gothenburg
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH019M
Award:
2025 Pharma Merit Award
Agency:
VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Annual ID:
OS25_PH014M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Out of Home
Annual ID:
OS25_PH015M
Award:
2025 Pharma Merit Award
Agency:
VML / Chicago
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Annual ID:
OS25_PH011M
Award:
2025 Pharma Merit Award
Agency:
Grey Health NY / New York + Roof Studio / New York
Client:
VABYSMO - Genentech
Title:
A Beautiful Sight
Category:
Film & Video
Annual ID:
OS25_PH013M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Public Relations
Annual ID:
OS25_PH016M
Award:
2025 Pharma Merit Award
Agency:
VML UK / London + La Boutique 77 / Madrid
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Annual ID:
OS25_PH017M