The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running Category: TV, VOD, & Online / 30 Seconds and Under - Single
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Film & Video for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Film & Video for Good
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform Category: TV, VOD, & Online / Over 90 Seconds - Single
Super
Agency: BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client: CANAL+ Category: TV, VOD, & Online / Over 90 Seconds - Single
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / Over 90 Seconds - Single
FER
Agency: ( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client: Save the children Category: TV, VOD, & Online / Over 90 Seconds - Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: TV, VOD, & Online / Over 90 Seconds - Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: TV, VOD, & Online / Over 90 Seconds - Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: TV, VOD, & Online / Over 90 Seconds - Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: TV, VOD, & Online / Over 90 Seconds - Single
Century of Cravings
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: TV, VOD, & Online / Over 90 Seconds - Single
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Use of Humor
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP Category: Use of Humor
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / Execution in Film
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon Category: TV, VOD, & Online / Varying Length Series
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Series
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Innovation / Use of Media in Film
Massage, Tennis, Board Game, Lawnmower
Agency: Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client: Hennessy Category: TV, VOD, & Online / 30 Seconds and Under - Series
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Power of a Fragrance
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Big Sync Music / London + CZAR.BE / Brussels
Client: Lynx Category: TV, VOD, & Online / 61-90 Seconds - Series
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Cinema Advertising
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Cinema Advertising
Award:
2025 Film & Video Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI021B
Award:
2025 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Film & Video for Good
Annual ID:
OS25_FI038B
Award:
2025 Film & Video Bronze Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video for Good
Annual ID:
OS25_FI039B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video for Good
Annual ID:
OS25_FI040B
Award:
2025 Film & Video Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Film & Video for Good
Annual ID:
OS25_FI041B
Award:
2025 Film & Video Bronze Pencil
Agency:
AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI026B
Award:
2025 Film & Video Bronze Pencil
Agency:
BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client:
CANAL+
Title:
Super
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI027B
Award:
2025 Film & Video Bronze Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI028B
Award:
2025 Film & Video Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client:
Save the children
Title:
FER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI029B
Award:
2025 Film & Video Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI030B
Award:
2025 Film & Video Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI031B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI032B
Award:
2025 Film & Video Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI033B
Award:
2025 Film & Video Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Century of Cravings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI034B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Annual ID:
OS25_FI042B
Award:
2025 Film & Video Bronze Pencil
Agency:
BBDO / New York + O Positive + Cutters + Company3
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Annual ID:
OS25_FI043B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI044B
Award:
2025 Film & Video Bronze Pencil
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS25_FI035B
Award:
2025 Film & Video Bronze Pencil
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI024B
Award:
2025 Film & Video Bronze Pencil
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Innovation / Use of Media in Film
Annual ID:
OS25_FI045B
Award:
2025 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client:
Hennessy
Title:
Massage, Tennis, Board Game, Lawnmower
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI022B
Award:
2025 Film & Video Bronze Pencil
Agency:
Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client:
Squarespace
Title:
Change Your World
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI023B
Award:
2025 Film & Video Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Big Sync Music / London + CZAR.BE / Brussels
Client:
Lynx
Title:
The Power of a Fragrance
Category:
TV, VOD, & Online / 61-90 Seconds - Series
Annual ID:
OS25_FI025B
Award:
2025 Film & Video Bronze Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Cinema Advertising
Annual ID:
OS25_FI036B