The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Rewear Chair
Agency: Uncommon Creative Studio / London
Client: Ecover Category: Promotional / Physical Product
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Promotional / Physical Product
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: In-Market / Physical Product
The Antiracist Bag
Agency: Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client: University Zumbi dos Palmares Category: Products for Good
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Products for Good
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Products for Good
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea Category: Products for Good
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Innovation / New Ideas in IP & Product Design
ECOSAVER MORTGAGE
Agency: Folk VML / Dublin + Bank Of Ireland / Dublin
Client: Bank Of Ireland Category: Innovation / New Ideas in IP & Product Design
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in IP & Product Design
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Innovation / New Ideas in IP & Product Design
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / New Ideas in IP & Product Design
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Innovation / New Ideas in IP & Product Design
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Innovation / New Ideas in IP & Product Design
Supercube
Agency: Weber Shandwick / Cologne + Tally Ho / Stockholm + MullenLowe UK / London + Mindshare / Stockholm
Client: Knorr Category: Innovation / New Ideas in IP & Product Design
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard Category: Commerce
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: In-Market / Digital Product
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Promotional / Integrated Digital & Physical Product
Supercube
Agency: Weber Shandwick / Cologne + MullenLowe UK / London + Mindshare / Stockholm + Tally Ho / Stockholm
Client: Knorr Category: Experimental / Internal Projects / R&D
Sugarcane Vinyl
Agency: BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client: BACARDÍ Category: Innovation / Execution in IP & Product Design
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Ecover
Title:
The Rewear Chair
Category:
Promotional / Physical Product
Annual ID:
OS25_IP011M
Award:
2025 IP & Product Design Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Promotional / Physical Product
Annual ID:
OS25_IP012M
Award:
2025 IP & Product Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
In-Market / Physical Product
Annual ID:
OS25_IP014M
Award:
2025 IP & Product Design Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
AI Integration in New Products
Annual ID:
OS25_IP017M
Award:
2025 IP & Product Design Merit Award
Agency:
Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client:
University Zumbi dos Palmares
Title:
The Antiracist Bag
Category:
Products for Good
Annual ID:
OS25_IP019M
Award:
2025 IP & Product Design Merit Award
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Products for Good
Annual ID:
OS25_IP020M
Award:
2025 IP & Product Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Products for Good
Annual ID:
OS25_IP021M
Award:
2025 IP & Product Design Merit Award
Agency:
NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client:
Nordea
Title:
The Parental Leave Mortgage
Category:
Products for Good
Annual ID:
OS25_IP022M
Award:
2025 IP & Product Design Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP024M
Award:
2025 IP & Product Design Merit Award
Agency:
Folk VML / Dublin + Bank Of Ireland / Dublin
Client:
Bank Of Ireland
Title:
ECOSAVER MORTGAGE
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP025M
Award:
2025 IP & Product Design Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP026M
Award:
2025 IP & Product Design Merit Award
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP027M
Award:
2025 IP & Product Design Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP028M
Award:
2025 IP & Product Design Merit Award
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP029M
Award:
2025 IP & Product Design Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP030M
Award:
2025 IP & Product Design Merit Award
Agency:
Weber Shandwick / Cologne + Tally Ho / Stockholm + MullenLowe UK / London + Mindshare / Stockholm
Client:
Knorr
Title:
Supercube
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP031M
Award:
2025 IP & Product Design Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_IP023M
Award:
2025 IP & Product Design Merit Award
Agency:
MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client:
Mastercard
Title:
Makeup Payment
Category:
Commerce
Annual ID:
OS25_IP018M
Award:
2025 IP & Product Design Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
In-Market / Digital Product
Annual ID:
OS25_IP015M
Award:
2025 IP & Product Design Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Promotional / Integrated Digital & Physical Product
Annual ID:
OS25_IP013M
Award:
2025 IP & Product Design Merit Award
Agency:
Weber Shandwick / Cologne + MullenLowe UK / London + Mindshare / Stockholm + Tally Ho / Stockholm
Client:
Knorr
Title:
Supercube
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS25_IP016M
Award:
2025 IP & Product Design Merit Award
Agency:
BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client:
BACARDÍ
Title:
Sugarcane Vinyl
Category:
Innovation / Execution in IP & Product Design
Annual ID:
OS25_IP032M