The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Moments
Agency: Stendahls / Gothenburg + New Land / Stockholm
Client: Volvo Cars Category: Cinematography / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Visual Effects / Single
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra Category: Writing / Series
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Editing / Single
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Casting / Actor
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Writing / Single
Massage, Tennis, Board Game, Lawnmower
Agency: Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client: Hennessy Category: Direction / Series
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Direction / Single
Let There Be Cake
Agency: Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client: KFC Thailand Category: Direction / Single
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Direction / Single
Squad Up
Agency: Uncommon Creative Studio / London + Supercell
Client: Supercell Category: Casting / Celebrity / Influencer
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Production Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Production Design
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Production Design
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra Category: Production Design
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Production Design
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Stendahls / Gothenburg + New Land / Stockholm
Client:
Volvo Cars
Title:
Moments
Category:
Cinematography / Single
Annual ID:
OS25_MI020S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Visual Effects / Single
Annual ID:
OS25_MI022S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Annual ID:
OS25_MI018S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Editing / Single
Annual ID:
OS25_MI019S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Annual ID:
OS25_MI029S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Annual ID:
OS25_MI017S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Animation / Single
Annual ID:
OS25_MI021S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Wieden+Kennedy / Amsterdam
Client:
Hennessy
Title:
Massage, Tennis, Board Game, Lawnmower
Category:
Direction / Series
Annual ID:
OS25_MI016S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Direction / Single
Annual ID:
OS25_MI013S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Carbon Films / Cape Town + Bananas / Johannesburg + Taprod / Bangkok
Client:
KFC Thailand
Title:
Let There Be Cake
Category:
Direction / Single
Annual ID:
OS25_MI014S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Direction / Single
Annual ID:
OS25_MI015S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Uncommon Creative Studio / London + Supercell
Client:
Supercell
Title:
Squad Up
Category:
Casting / Celebrity / Influencer
Annual ID:
OS25_MI030S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Production Design
Annual ID:
OS25_MI023S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Production Design
Annual ID:
OS25_MI024S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Production Design
Annual ID:
OS25_MI025S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Annual ID:
OS25_MI026S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Production Design
Annual ID:
OS25_MI027S