The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Production Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Production Design
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Production Design
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra Category: Production Design
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Production Design
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário Category: Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Production Design
Annual ID:
OS25_MI023S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Production Design
Annual ID:
OS25_MI024S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Production Design
Annual ID:
OS25_MI025S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Annual ID:
OS25_MI026S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Production Design
Annual ID:
OS25_MI027S