The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Writing / Single
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Writing / Single
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra Category: Writing / Series
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Writing / Single
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: Writing / Series
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Writing / Single
Art Is Better When It Movies
Agency: Havas / New York
Client: Brooklyn Film Festival Category: Writing / Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Writing / Series
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Writing / Single
Unstoppable Dreams
Agency: RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client: American Honda Motor Co., Inc. Category: Writing / Single
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Writing / Single
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Writing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Annual ID:
OS25_MI002G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Writing / Single
Annual ID:
OS25_MI003G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Annual ID:
OS25_MI018S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Annual ID:
OS25_MI017S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Annual ID:
OS25_MI037B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Writing / Single
Annual ID:
OS25_MI036B
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Havas / New York
Client:
Brooklyn Film Festival
Title:
Art Is Better When It Movies
Category:
Writing / Series
Annual ID:
OS25_MI076M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Writing / Series
Annual ID:
OS25_MI077M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Writing / Single
Annual ID:
OS25_MI072M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client:
American Honda Motor Co., Inc.
Title:
Unstoppable Dreams
Category:
Writing / Single
Annual ID:
OS25_MI073M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
Writing / Single
Annual ID:
OS25_MI074M