The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Best of Print & Promotional
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Craft / Photography
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women Category: Print & Promotional for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Physical Products & Apparel
Reprinting Nica
Agency: Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Client: La Prensa Newspaper Category: Newspaper / Single
Magnificent
Agency: The Nine / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Print & Promotional for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Physical Products & Apparel
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Physical Products & Apparel
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Newspaper / Single
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Craft / Art Direction
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani Category: Print & Promotional for Good
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Print & Promotional for Good
Heaven Fish
Agency: Ogilvy Honduras / Tegucigalpa + Regal Springs / Tegucigalpa
Client: Regal Springs Category: Product Packaging
The Antiracist Bag
Agency: Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client: University Zumbi dos Palmares Category: Physical Products & Apparel
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Physical Products & Apparel
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Newspaper / Single
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
The Beer Behind Backstage
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Magazine / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani Category: Craft / Writing
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Typography
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Print & Promotional for Good
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Print & Promotional for Good
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Print & Promotional for Good
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Brand Partnerships
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Books / Booklets / Brochures
A soup to remember
Agency: Bruketa&Zinic&Grey / Zagreb + Komunikacijski laboratorij / Zagreb + Cerovski Print Boutique / Zagreb
Client: Marodi Category: Product Packaging
KFCarols
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Innovation / Use of Media in Print & Promotional
Scene Scents | A BINGE Innovation
Agency: Thinkerbell / Melbourne
Client: BINGE Originals Category: Physical Products & Apparel
Award:
2025 Print & Promotional Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Best of Print & Promotional
Annual ID:
OS25_PT000G
Award:
2025 Print & Promotional Gold Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Craft / Photography
Annual ID:
OS25_PT005G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_PT006G
Award:
2025 Print & Promotional Gold Pencil
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Print & Promotional for Good
Annual ID:
OS25_PT004G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Series
Annual ID:
OS25_PT001G
Award:
2025 Print & Promotional Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Annual ID:
OS25_PT003G
Award:
2025 Print & Promotional Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Physical Products & Apparel
Annual ID:
OS25_PT002G
Award:
2025 Print & Promotional Silver Pencil
Agency:
Havas Costa Rica / Heredia + BETC HAVAS / Sao Paulo
Client:
La Prensa Newspaper
Title:
Reprinting Nica
Category:
Newspaper / Single
Annual ID:
OS25_PT007S
Award:
2025 Print & Promotional Silver Pencil
Agency:
The Nine / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Craft / Photography
Annual ID:
OS25_PT015S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_PT012S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_PT013S
Award:
2025 Print & Promotional Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_PT014S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT010S
Award:
2025 Print & Promotional Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PT011S
Award:
2025 Print & Promotional Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Physical Products & Apparel
Annual ID:
OS25_PT008S
Award:
2025 Print & Promotional Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Physical Products & Apparel
Annual ID:
OS25_PT009S
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Newspaper / Single
Annual ID:
OS25_PT016B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_PT025B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Annual ID:
OS25_PT024B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Print & Promotional for Good
Annual ID:
OS25_PT022B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Print & Promotional for Good
Annual ID:
OS25_PT023B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Newspaper / Series
Annual ID:
OS25_PT017B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + Regal Springs / Tegucigalpa
Client:
Regal Springs
Title:
Heaven Fish
Category:
Product Packaging
Annual ID:
OS25_PT021B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client:
University Zumbi dos Palmares
Title:
The Antiracist Bag
Category:
Physical Products & Apparel
Annual ID:
OS25_PT018B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Physical Products & Apparel
Annual ID:
OS25_PT019B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Physical Products & Apparel
Annual ID:
OS25_PT020B
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Single
Annual ID:
OS25_PT026M
Award:
2025 Print & Promotional Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Newspaper / Single
Annual ID:
OS25_PT027M
Award:
2025 Print & Promotional Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_PT043M
Award:
2025 Print & Promotional Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_PT038M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Art Direction
Annual ID:
OS25_PT039M
Award:
2025 Print & Promotional Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_PT040M
Award:
2025 Print & Promotional Merit Award
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
The Beer Behind Backstage
Category:
Magazine / Series
Annual ID:
OS25_PT029M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_PT042M
Award:
2025 Print & Promotional Merit Award
Agency:
DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Craft / Writing
Annual ID:
OS25_PT041M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Annual ID:
OS25_PT044M
Award:
2025 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Typography
Annual ID:
OS25_PT045M
Award:
2025 Print & Promotional Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Annual ID:
OS25_PT046M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Annual ID:
OS25_PT034M
Award:
2025 Print & Promotional Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT035M
Award:
2025 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Print & Promotional for Good
Annual ID:
OS25_PT036M
Award:
2025 Print & Promotional Merit Award
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Brand Partnerships
Annual ID:
OS25_PT037M
Award:
2025 Print & Promotional Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Newspaper / Series
Annual ID:
OS25_PT028M
Award:
2025 Print & Promotional Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Books / Booklets / Brochures
Annual ID:
OS25_PT030M
Award:
2025 Print & Promotional Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Product Packaging
Annual ID:
OS25_PT032M
Award:
2025 Print & Promotional Merit Award
Agency:
Bruketa&Zinic&Grey / Zagreb + Komunikacijski laboratorij / Zagreb + Cerovski Print Boutique / Zagreb
Client:
Marodi
Title:
A soup to remember
Category:
Product Packaging
Annual ID:
OS25_PT033M
Award:
2025 Print & Promotional Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
KFCarols
Category:
Innovation / Use of Media in Print & Promotional
Annual ID:
OS25_PT047M