The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Digital Design
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google Category: Digital Design
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital Design
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc. Category: Digital Design
Award:
2025 Design Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Digital Design
Annual ID:
OS25_DE034B
Award:
2025 Design Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Digital Design
Annual ID:
OS25_DE089M
Award:
2025 Design Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital Design
Annual ID:
OS25_DE090M
Award:
2025 Design Merit Award
Agency:
R/GA US
Client:
Google
Title:
Circle To Search
Category:
Digital Design
Annual ID:
OS25_DE091M
Award:
2025 Design Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Digital Design
Annual ID:
OS25_DE092M