The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Out of Home / Series
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Out of Home / Brand Installations
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Out of Home / Series
Icons
Agency: BBH / London + Rare / London + Wellcom / London
Client: Tesco Category: Out of Home / Series
The Desert Runner
Agency: Havas Middle East / Dubai
Client: adidas Category: Out of Home / Brand Installations
Award:
2025 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Annual ID:
OS25_DE002G
Award:
2025 Design Bronze Pencil
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / Brand Installations
Annual ID:
OS25_DE036B
Award:
2025 Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Vimeo
Title:
REFRAME
Category:
Out of Home / Series
Annual ID:
OS25_DE103M
Award:
2025 Design Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Out of Home / Series
Annual ID:
OS25_DE104M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Out of Home / Series
Annual ID:
OS25_DE105M
Award:
2025 Design Merit Award
Agency:
BBH / London + Rare / London + Wellcom / London
Client:
Tesco
Title:
Icons
Category:
Out of Home / Series
Annual ID:
OS25_DE106M