The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Typography / Static
Makeup Calligraphy
Agency: SHISEIDO CREATIVE / Tokyo
Client: Shiseido Creative Category: Typography / Static
Kleenex Brand Typeface Design
Agency: Turner Duckworth / New York + Kimberly-Clark
Client: Kleenex Category: Typography / Typeface Design
Designed to Be Read, Built to Stand Out
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: Mozilla Category: Typography / Typeface Design
Google Sans Flex — Pushing the boundaries
Agency: Studio Dumbar/DEPT® + Google Design / California
Client: Google Design Category: Typography / Dynamic / In Motion
Award:
2025 Design Bronze Pencil
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Typography / Static
Annual ID:
OS25_DE030B
Award:
2025 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo
Client:
Shiseido Creative
Title:
Makeup Calligraphy
Category:
Typography / Static
Annual ID:
OS25_DE067M
Award:
2025 Design Merit Award
Agency:
Turner Duckworth / New York + Kimberly-Clark
Client:
Kleenex
Title:
Kleenex Brand Typeface Design
Category:
Typography / Typeface Design
Annual ID:
OS25_DE065M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie + Studio Drama / London
Client:
Mozilla
Title:
Designed to Be Read, Built to Stand Out
Category:
Typography / Typeface Design
Annual ID:
OS25_DE066M