The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Direct Marketing
Can't B Broken
Agency: Ogilvy / New York
Client: Verizon Category: Innovation / Use of Media in Direct Marketing
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Innovation / Use of Media in Direct Marketing
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Innovation / Use of Media in Direct Marketing
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Innovation / Use of Media in Direct Marketing
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Innovation / Use of Media in Direct Marketing
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Innovation / Use of Media in Direct Marketing
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company Category: Innovation / New Ideas in Direct Marketing
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Innovation / New Ideas in Direct Marketing
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea Category: Innovation / New Ideas in Direct Marketing
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard Category: Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM120M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM121M
Award:
2025 Direct Marketing Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM122M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM123M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM124M
Award:
2025 Direct Marketing Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM125M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Innovation / Use of Media in Direct Marketing
Annual ID:
OS25_DM126M
Award:
2025 Direct Marketing Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM116M
Award:
2025 Direct Marketing Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM117M
Award:
2025 Direct Marketing Merit Award
Agency:
NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client:
Nordea
Title:
The Parental Leave Mortgage
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM118M