The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Experiential / Customer Experience / CX
LONG LASTING RVIEWS
Agency: Publicis Conseil / Paris
Client: DARTY Category: Experiential / Customer Experience / CX
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: B2B Communications
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Digital & Online / Websites & Mobile
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Direct Marketing
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Direct Marketing for Good
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Brand Partnerships
If you're into it, it's in the V&A
Agency: adam&eveDDB / London + Victoria & Albert Museum
Client: Victoria & Albert Museum Category: Physical Items
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove Category: Integrated / Omnichannel Campaign
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Integrated / Omnichannel Campaign
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Integrated / Omnichannel Campaign
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Integrated / Omnichannel Campaign
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: B2B Communications
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / New Ideas in Direct Marketing
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Innovation / Execution in Direct Marketing
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Direct Marketing
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Innovation / Execution in Direct Marketing
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Direct Marketing for Good
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline Category: Direct Marketing for Good
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Craft / Data-Driven Personalization
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Brand Partnerships
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Out of Home / Billboards & Transit
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Out of Home / P.O.P. & In-Store
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / Brand Installations
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: Experiential / Brand Installations
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries Category: Integrated / Omnichannel Campaign
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Non-traditional & Guerrilla Marketing
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Print
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Digital & Online / Websites & Mobile
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: Direct Marketing for Good
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Craft / Data-Driven Personalization
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home / Billboards & Transit
Award:
2025 Direct Marketing Best of Discipline Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Direct Marketing
Annual ID:
OS25_DM000G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM001G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM002G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Commerce
Annual ID:
OS25_DM005G
Award:
2025 Direct Marketing Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_DM006G
Award:
2025 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Annual ID:
OS25_DM007G
Award:
2025 Direct Marketing Gold Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Annual ID:
OS25_DM008G
Award:
2025 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online / Email & Newsletters
Annual ID:
OS25_DM004G
Award:
2025 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Annual ID:
OS25_DM010G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM003G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM011G
Award:
2025 Direct Marketing Gold Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Annual ID:
OS25_DM009G
Award:
2025 Direct Marketing Silver Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Brand Partnerships
Annual ID:
OS25_DM023S
Award:
2025 Direct Marketing Silver Pencil
Agency:
adam&eveDDB / London + Victoria & Albert Museum
Client:
Victoria & Albert Museum
Title:
If you're into it, it's in the V&A
Category:
Physical Items
Annual ID:
OS25_DM012S
Award:
2025 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Annual ID:
OS25_DM013S
Award:
2025 Direct Marketing Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM014S
Award:
2025 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Annual ID:
OS25_DM019S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Ogilvy Canada / Toronto
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM015S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM016S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM017S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM018S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Annual ID:
OS25_DM020S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM024S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM025S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM026S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM027S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Direct Marketing for Good
Annual ID:
OS25_DM021S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Direct Marketing for Good
Annual ID:
OS25_DM022S
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM043B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Brand Partnerships
Annual ID:
OS25_DM042B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM030B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM034B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Commerce
Annual ID:
OS25_DM038B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS25_DM029B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Ogilvy Canada / Toronto
Client:
Dove
Title:
Most Likely To
Category:
Targeted Video / Online
Annual ID:
OS25_DM031B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM032B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM033B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client:
DB Breweries
Title:
The Call Back Service
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM037B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_DM039B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_DM040B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS25_DM036B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Print
Annual ID:
OS25_DM028B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM035B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Direct Marketing for Good
Annual ID:
OS25_DM041B
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM115M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Brand Partnerships
Annual ID:
OS25_DM103M
Award:
2025 Direct Marketing Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_DM104M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_DM105M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_DM106M
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM049M
