The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Coors Light's Out
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Coors Light Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Feliz St Patrick's Day
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Kahlúa Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Creative Effectiveness / Health & Wellness / Pharmaceuticals
Samsung ThrowBack Deals
Agency: MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Client: Samsung Category: Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Light's Out
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS25_CE009B
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Kahlúa
Title:
Feliz St Patrick's Day
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS25_CE010B
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Creative Effectiveness / Health & Wellness / Pharmaceuticals
Annual ID:
OS25_CE011B