The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz Category: Events / Hybrid
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix Category: Events / Hybrid
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú Category: Events / Hybrid
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Events / In-Person
The Day a Country Stood Still
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Events / In-Person
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Events / In-Person
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events / In-Person
The Spot
Agency: Ogilvy Australia / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Events / In-Person
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Events / Virtual
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Events / Virtual
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Annual ID:
OS25_EX008S
Award:
2025 Experiential & Immersive Merit Award
Agency:
GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client:
NotCo Kraft Heinz
Title:
Mayo Haters
Category:
Events / Hybrid
Annual ID:
OS25_EX038M
Award:
2025 Experiential & Immersive Merit Award
Agency:
PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Events / Hybrid
Annual ID:
OS25_EX039M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client:
Itaú
Title:
TouchBoards Discount
Category:
Events / Hybrid
Annual ID:
OS25_EX040M
Award:
2025 Experiential & Immersive Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Events / In-Person
Annual ID:
OS25_EX030M
Award:
2025 Experiential & Immersive Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
The Day a Country Stood Still
Category:
Events / In-Person
Annual ID:
OS25_EX031M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Events / In-Person
Annual ID:
OS25_EX032M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events / In-Person
Annual ID:
OS25_EX033M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Events / In-Person
Annual ID:
OS25_EX034M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Events / Virtual
Annual ID:
OS25_EX035M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
iFood
Title:
Audience Delivery
Category:
Events / Virtual
Annual ID:
OS25_EX036M