The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Best of Social Media
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group Category: Social Post / Single Platform Series
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Stunts & Activations
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Social Media for Good
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Innovation / Use of Media in Social Media
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Social Channel / Single Platform
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter Category: Social Channel / Single Platform
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client: adidas Category: Social Post / Single
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Social Post / Single
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Active Engagement / Call to Action
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Real-time Response
Windows Break
Agency: Courage Inc. / Toronto + KitKat / Nestlé Canada / Toronto + Thrive Media / Toronto + Alter Ego / Toronto
Client: KitKat Category: Social Post / Real-time Response
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter Category: Social Post / Single Platform Series
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Social Post / Single Platform Series
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Stunts & Activations
Every Sauce
Agency: Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client: Heinz Category: Stunts & Activations
Chilean Sea Bass
Agency: Mischief @ No Fixed Address / New York
Client: Goldfish Category: Stunts & Activations
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Influencer Marketing / Multi-Channel
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Influencer Marketing / Multi-Channel
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Craft / Craft - Use of Technology - AI
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Active Engagement / Call to Action
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France Category: Social Post / Real-time Response
Just Give a F*ck
Agency: Valtech Radon / Stockholm + RFSU AB / Stockholm
Client: RFSU Category: Innovation / Use of Media in Social Media
The Realest Ad
Agency: We Are Social / Paris
Client: Avène Category: Social Channel / Single Platform
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Single
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Influencer Marketing / Use of Celebrity
The Third Nipple
Agency: Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client: Perky Category: Social Post / Single Platform Series
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Stunts & Activations
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX Category: Stunts & Activations
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Stunts & Activations
Cheat on Your Cheeseburger
Agency: Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client: Pizza Hut Canada Category: Stunts & Activations
Oreo Empire
Agency: Dentsu Creative / Chicago
Client: Mondelēz International / Oreo Category: Stunts & Activations
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Stunts & Activations
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Stunts & Activations
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Stunts & Activations
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Stunts & Activations
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Stunts & Activations
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Stunts & Activations
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Influencer Marketing / Multi-Channel
Award:
2025 Social Media Best of Discipline Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Best of Social Media
Annual ID:
OS25_SM000G
Award:
2025 Social Media Gold Pencil
Agency:
Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM005G
Award:
2025 Social Media Gold Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Stunts & Activations
Annual ID:
OS25_SM006G
Award:
2025 Social Media Gold Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Social Media for Good
Annual ID:
OS25_SM007G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Use of Humor
Annual ID:
OS25_SM008G
Award:
2025 Social Media Gold Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM009G
Award:
2025 Social Media Gold Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM001G
Award:
2025 Social Media Gold Pencil
Agency:
Dentsu Creative / New York
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM002G
Award:
2025 Social Media Gold Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client:
adidas
Title:
Hey Jude
Category:
Social Post / Single
Annual ID:
OS25_SM003G
Award:
2025 Social Media Gold Pencil
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Annual ID:
OS25_SM004G
Award:
2025 Social Media Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Stunts & Activations
Annual ID:
OS25_SM014S
Award:
2025 Social Media Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM013S
Award:
2025 Social Media Silver Pencil
Agency:
GUT / Los Angeles
Client:
DoorDash
Title:
Bouquets for Living Men
Category:
Use of Humor
Annual ID:
OS25_SM015S
Award:
2025 Social Media Silver Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM010S
Award:
2025 Social Media Silver Pencil
Agency:
Courage Inc. / Toronto + KitKat / Nestlé Canada / Toronto + Thrive Media / Toronto + Alter Ego / Toronto
Client:
KitKat
Title:
Windows Break
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM011S
Award:
2025 Social Media Bronze Pencil
Agency:
Dentsu Creative / New York
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM018B
Award:
2025 Social Media Bronze Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM019B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Annual ID:
OS25_SM022B
Award:
2025 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client:
Heinz
Title:
Every Sauce
Category:
Stunts & Activations
Annual ID:
OS25_SM023B
Award:
2025 Social Media Bronze Pencil
Agency:
Mischief @ No Fixed Address / New York
Client:
Goldfish
Title:
Chilean Sea Bass
Category:
Stunts & Activations
Annual ID:
OS25_SM024B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM025B
Award:
2025 Social Media Bronze Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM026B
Award:
2025 Social Media Bronze Pencil
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS25_SM032B
Award:
2025 Social Media Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM021B
Award:
2025 Social Media Bronze Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_SM028B
Award:
2025 Social Media Bronze Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_SM029B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_SM031B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_SM030B
Award:
2025 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Aldi France
Title:
Back to Discount
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM020B
Award:
2025 Social Media Bronze Pencil
Agency:
Valtech Radon / Stockholm + RFSU AB / Stockholm
Client:
RFSU
Title:
Just Give a F*ck
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM033B
Award:
2025 Social Media Bronze Pencil
Agency:
We Are Social / Paris
Client:
Avène
Title:
The Realest Ad
Category:
Social Channel / Single Platform
Annual ID:
OS25_SM016B
Award:
2025 Social Media Bronze Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Annual ID:
OS25_SM017B
Award:
2025 Social Media Bronze Pencil
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS25_SM027B
Award:
2025 Social Media Merit Award
Agency:
Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client:
Perky
Title:
The Third Nipple
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM035M
Award:
2025 Social Media Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Annual ID:
OS25_SM047M
Award:
2025 Social Media Merit Award
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Annual ID:
OS25_SM048M
Award:
2025 Social Media Merit Award
Agency:
DSB + Accenture Song Nordics
Client:
DSB
Title:
The Techno Train
Category:
Stunts & Activations
Annual ID:
OS25_SM049M
Award:
2025 Social Media Merit Award
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Stunts & Activations
Annual ID:
OS25_SM050M
Award:
2025 Social Media Merit Award
Agency:
Leo / Toronto + MERCHANT / Toronto + Outsider Editorial / Toronto + Fort York VFX / Toronto
Client:
Pizza Hut Canada
Title:
Cheat on Your Cheeseburger
Category:
Stunts & Activations
Annual ID:
OS25_SM051M
Award:
2025 Social Media Merit Award
Agency:
Dentsu Creative / Chicago
Client:
Mondelēz International / Oreo
Title:
Oreo Empire
Category:
Stunts & Activations
Annual ID:
OS25_SM052M
Award:
2025 Social Media Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Stunts & Activations
Annual ID:
OS25_SM053M
Award:
2025 Social Media Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Le Gollé
Category:
Stunts & Activations
Annual ID:
OS25_SM054M
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Stunts & Activations
Annual ID:
OS25_SM055M
Award:
2025 Social Media Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
IKEA
Title:
Sleepfluencers
Category:
Stunts & Activations
Annual ID:
OS25_SM056M
Award:
2025 Social Media Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Stunts & Activations
Annual ID:
OS25_SM057M
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Stunts & Activations
Annual ID:
OS25_SM058M
Award:
2025 Social Media Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Stunts & Activations
Annual ID:
OS25_SM059M
Award:
2025 Social Media Merit Award
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Annual ID:
OS25_SM060M
Award:
2025 Social Media Merit Award
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Stunts & Activations
Annual ID:
OS25_SM061M
Award:
2025 Social Media Merit Award
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM067M
