The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Creative Effectiveness
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Award
Agency
Client
Title
Category
Annual ID
Where to Settle
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb Category: Creative Effectiveness / Tourism / Travel / Transportation
10 Years of Wrapped
Agency: Spotify / New York
Client: Spotify Category: Creative Effectiveness / Entertainment / Music / Film / Television
World Cup Delivery
Agency: GUT / Buenos Aires + PedidosYa / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa Category: Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Silver Pencil
Agency:
McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client:
Mastercard
Title:
Where to Settle
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Annual ID:
OS25_CE005S
Award:
2025 Creative Effectiveness Silver Pencil
Agency:
Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client:
Airbnb
Title:
Icons
Category:
Creative Effectiveness / Tourism / Travel / Transportation
Annual ID:
OS25_CE008S
Award:
2025 Creative Effectiveness Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
10 Years of Wrapped
Category:
Creative Effectiveness / Entertainment / Music / Film / Television
Annual ID:
OS25_CE006S