The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Use of Humor
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Use of Humor
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP Category: Use of Humor
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client: The New Zealand Herpes Foundation Category: Use of Humor
CHECOLAND
Agency: Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client: Uber Eats Category: Use of Humor
Tail Orchestra
Agency: BBDO / New York + Pedigree + Machine + FCNY
Client: Pedigree Category: Use of Humor
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_IG021B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Use of Humor
Annual ID:
OS25_IG022B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Annual ID:
OS25_FI042B
Award:
2025 Film & Video Bronze Pencil
Agency:
BBDO / New York + O Positive + Cutters + Company3
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Annual ID:
OS25_FI043B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client:
The New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Use of Humor
Annual ID:
OS25_HW027B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_SM031B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Annual ID:
OS25_OH039B
Award:
2025 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client:
Uber Eats
Title:
CHECOLAND
Category:
Use of Humor
Annual ID:
OS25_OH040B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
BBDO / New York + Pedigree + Machine + FCNY
Client:
Pedigree
Title:
Tail Orchestra
Category:
Use of Humor
Annual ID:
OS25_RA011B