The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Dareful Handle
Agency: Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client: Toyota Category: Use of Humor
Call of the Mustaches
Agency: FCB / New York + Pringles | Kellanova
Client: Pringles Category: Use of Humor
Unbecoming Your Parents in Paris
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Formula + Havas Street
Client: Progressive Insurance Category: Use of Humor
Fight for Thais' Gut : Health Scams : Acne
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Muscle
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Constipated
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Use of Humor
Free for Everyone
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: Use of Humor
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King Category: Use of Humor
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
No One Has to Know: Caroler
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client: DoorDash Category: Use of Humor
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Use of Humor
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Use of Humor
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz Category: Use of Humor
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: Use of Humor
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB Category: Use of Humor
Welcome to Melbourne
Agency: TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client: Specsavers Category: Use of Humor
Never Become a Former New York
Agency: Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client: StreetEasy Category: Use of Humor
Brian Cox Goes to College
Agency: Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client: Uber/Uber One Category: Use of Humor
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Use of Humor
Could it be this easy?
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client: Sandoz Deutschland / Hexal AG Category: Use of Humor
How to Feed Your Human: Emotional Support Humans
Agency: Leo / Chicago
Client: Special K Category: Use of Humor
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client:
Toyota
Title:
The Dareful Handle
Category:
Use of Humor
Annual ID:
OS25_IG039M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + Pringles | Kellanova
Client:
Pringles
Title:
Call of the Mustaches
Category:
Use of Humor
Annual ID:
OS25_IG040M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Formula + Havas Street
Client:
Progressive Insurance
Title:
Unbecoming Your Parents in Paris
Category:
Use of Humor
Annual ID:
OS25_IG041M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Acne
Category:
Use of Humor
Annual ID:
OS25_FI107M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Muscle
Category:
Use of Humor
Annual ID:
OS25_FI108M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Constipated
Category:
Use of Humor
Annual ID:
OS25_FI109M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
Use of Humor
Annual ID:
OS25_FI110M
Award:
2025 Film & Video Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Use of Humor
Annual ID:
OS25_FI111M
Award:
2025 Film & Video Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Use of Humor
Annual ID:
OS25_FI112M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
Free for Everyone
Category:
Use of Humor
Annual ID:
OS25_FI113M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
Use of Humor
Annual ID:
OS25_FI114M
Award:
2025 Film & Video Merit Award
Agency:
VML / Madrid + Burger King + Roma
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Annual ID:
OS25_FI115M
Award:
2025 Film & Video Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_FI116M
Award:
2025 Film & Video Merit Award
Agency:
BUZZMAN / PARIS + Wero
Client:
Wero
Title:
10 Seconds
Category:
Use of Humor
Annual ID:
OS25_FI117M
Award:
2025 Film & Video Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client:
DoorDash
Title:
No One Has to Know: Caroler
Category:
Use of Humor
Annual ID:
OS25_FI118M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
Use of Humor
Annual ID:
OS25_FI119M
Award:
2025 Film & Video Merit Award
Agency:
Havas / New York
Client:
Mike's Amazing
Title:
Never Order Diner Tilapia
Category:
Use of Humor
Annual ID:
OS25_FI120M
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Use of Humor
Annual ID:
OS25_SM089M
Award:
2025 Social Media Merit Award
Agency:
GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client:
NotCo Kraft Heinz
Title:
Mayo Haters
Category:
Use of Humor
Annual ID:
OS25_SM090M
Award:
2025 Social Media Merit Award
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
Use of Humor
Annual ID:
OS25_SM091M
Award:
2025 Out of Home Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Use of Humor
Annual ID:
OS25_OH090M
Award:
2025 Out of Home Merit Award
Agency:
Droga5 / London + Lidl GB + OMD UK + The Romans
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Annual ID:
OS25_OH091M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client:
Specsavers
Title:
Welcome to Melbourne
Category:
Use of Humor
Annual ID:
OS25_OH092M
Award:
2025 Out of Home Merit Award
Agency:
Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client:
StreetEasy
Title:
Never Become a Former New York
Category:
Use of Humor
Annual ID:
OS25_OH093M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_OH094M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_OH095M
Award:
2025 Branded Entertainment Merit Award
Agency:
Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client:
Uber/Uber One
Title:
Brian Cox Goes to College
Category:
Use of Humor
Annual ID:
OS25_BE075M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_BE076M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client:
Axa
Title:
Group Therapy
Category:
Use of Humor
Annual ID:
OS25_BE077M
Award:
2025 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai
Client:
Cadbury 5 Star
Title:
Erase Valentine’s Day
Category:
Use of Humor
Annual ID:
OS25_BE078M
Award:
2025 Radio & Audio-First Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client:
Sandoz Deutschland / Hexal AG
Title:
Could it be this easy?
Category:
Use of Humor
Annual ID:
OS25_RA037M