The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform Category: TV, VOD, & Online / Over 90 Seconds - Single
Super
Agency: BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client: CANAL+ Category: TV, VOD, & Online / Over 90 Seconds - Single
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / Over 90 Seconds - Single
FER
Agency: ( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client: Save the children Category: TV, VOD, & Online / Over 90 Seconds - Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: TV, VOD, & Online / Over 90 Seconds - Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: TV, VOD, & Online / Over 90 Seconds - Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: TV, VOD, & Online / Over 90 Seconds - Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: TV, VOD, & Online / Over 90 Seconds - Single
Century of Cravings
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: TV, VOD, & Online / Over 90 Seconds - Single
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba Category: Integrated / Omnichannel Campaign
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Use of AI / Writing
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Out of Home / P.O.P. & In-Store
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Use of Humor
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP Category: Use of Humor
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group Category: Social Media
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client: The New Zealand Herpes Foundation Category: Use of Humor
Writing and Drawing
Agency: Day Day Up Design Consultancy
Client: Tianzhen Hall Category: Promotional / Booklets, Books & Brochures
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Sound Design
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Sound Design
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Online & Mobile
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani Category: Print & Promotional for Good
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Print & Promotional for Good
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff Category: AI Craft / Art & Design
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: B2B Communications
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: P.O.P. & In-Store / Series
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / Execution in Film
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Craft / Sound
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple Category: Casting / Real People
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Casting / Real People
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Products for Good
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Products for Good
The Athletes Code
Agency: Ogilvy / New York
Client: Powerade Category: Innovation / New Ideas in Health & Wellness
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain Category: Innovation / New Ideas in Health & Wellness
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Audio
Duo's Big Game Reminder
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Innovation / Use of Media in Brand-Side / In-House
Sugarcane Vinyl
Agency: BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client: BACARDÍ Category: Innovation / New Ideas in IP & Product Design
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / Brand Installations
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: Experiential / Brand Installations
Award:
2025 Film & Video Bronze Pencil
Agency:
AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI026B
Award:
2025 Film & Video Bronze Pencil
Agency:
BETC / Paris + Big Productions / Paris + Hercules / Paris + SOME FILMS / Vilnius
Client:
CANAL+
Title:
Super
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI027B
Award:
2025 Film & Video Bronze Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI028B
Award:
2025 Film & Video Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client:
Save the children
Title:
FER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI029B
Award:
2025 Film & Video Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI030B
Award:
2025 Film & Video Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI031B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI032B
Award:
2025 Film & Video Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI033B
Award:
2025 Film & Video Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Century of Cravings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI034B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_HW026B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Commerce
Annual ID:
OS25_DM038B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Use of AI / Writing
Annual ID:
OS25_CT013B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS25_DM029B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Annual ID:
OS25_FI042B
Award:
2025 Film & Video Bronze Pencil
Agency:
BBDO / New York + O Positive + Cutters + Company3
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Annual ID:
OS25_FI043B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Annual ID:
OS25_BS021B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Media
Annual ID:
OS25_BS022B
Award:
2025 Public Relations Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Annual ID:
OS25_PR016B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client:
The New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Use of Humor
Annual ID:
OS25_HW027B
Award:
2025 Design Bronze Pencil
Agency:
Day Day Up Design Consultancy
Client:
Tianzhen Hall
Title:
Writing and Drawing
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS25_DE031B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT015B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Sound Design
Annual ID:
OS25_MS025B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Sound Design
Annual ID:
OS25_MS026B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_EX026B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Online & Mobile
Annual ID:
OS25_PH008B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Print & Promotional for Good
Annual ID:
OS25_PT022B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Print & Promotional for Good
Annual ID:
OS25_PT023B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_SM031B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Ogilvy Canada / Toronto
Client:
Dove
Title:
Most Likely To
Category:
Targeted Video / Online
Annual ID:
OS25_DM031B
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
Publicis / Toronto + The Pub Productions / Toronto
Client:
Tilray/Riff
Title:
High AI
Category:
AI Craft / Art & Design
Annual ID:
OS25_AI007B
Award:
2025 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Photography
Annual ID:
OS25_OH041B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_OH042B
Award:
2025 Gaming Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
B2B Communications
Annual ID:
OS25_GA009B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH028B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI044B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_SM030B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Newspaper / Series
Annual ID:
OS25_PT017B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Annual ID:
OS25_IN029B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Somesuch / Los Angeles + Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
Casting / Real People
Annual ID:
OS25_MI047B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Casting / Real People
Annual ID:
OS25_MI048B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Products for Good
Annual ID:
OS25_IP007B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Products for Good
Annual ID:
OS25_IP008B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Products for Good
Annual ID:
OS25_IP009B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW030B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW031B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Audio
Annual ID:
OS25_EX019B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS025B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client:
BACARDÍ
Title:
Sugarcane Vinyl
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP010B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM032B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM033B