The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: TV, VOD, & Online / 30 Seconds and Under - Series
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Interactive & Mobile for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Craft / Data-Driven Personalization
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
FER
Agency: ( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client: Save the children Category: Low Budget
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Production Design
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Innovation / New Ideas in Technology
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Technology
The Power of a Fragrance
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Big Sync Music / London + CZAR.BE / Brussels
Client: Lynx Category: TV, VOD, & Online / 61-90 Seconds - Series
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Sound Design
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Radio & Audio
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Innovation / Use of Media in Creative Use of Data
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: Direct Marketing for Good
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Cinema Advertising
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Cinema Advertising
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Out of Home / Brand Installations
Award:
2025 Film & Video Bronze Pencil
Agency:
Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client:
Squarespace
Title:
Change Your World
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI023B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN028B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_PH010B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Annual ID:
OS25_EX028B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client:
Save the children
Title:
FER
Category:
Low Budget
Annual ID:
OS25_MI049B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Production Design
Annual ID:
OS25_MI045B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT018B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT019B
Award:
2025 Film & Video Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Big Sync Music / London + CZAR.BE / Brussels
Client:
Lynx
Title:
The Power of a Fragrance
Category:
TV, VOD, & Online / 61-90 Seconds - Series
Annual ID:
OS25_FI025B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Annual ID:
OS25_BE028B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_BE029B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Community Building
Annual ID:
OS25_PR018B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Sound Design
Annual ID:
OS25_RA014B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS25_RA017B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS25_CU018B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Direct Marketing for Good
Annual ID:
OS25_DM041B
Award:
2025 Film & Video Bronze Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Cinema Advertising
Annual ID:
OS25_FI036B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Cinema Advertising
Annual ID:
OS25_FI037B