The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Creative Use of Data
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Creative Use of Data
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff Category: Creative Use of Data
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Creative Use of Data
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Annual ID:
OS25_IN051M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo Germany / Frankfurt am Main
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Annual ID:
OS25_IN052M
Award:
2025 Creative Use of Technology Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Annual ID:
OS25_CT029M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Creative Use of Data
Annual ID:
OS25_CT030M
Award:
2025 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_CT031M
Award:
2025 Creative Use of AI Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Creative Use of Data
Annual ID:
OS25_AI013M
Award:
2025 Creative Use of AI Merit Award
Agency:
Publicis / Toronto + The Pub Productions / Toronto
Client:
Tilray/Riff
Title:
High AI
Category:
Creative Use of Data
Annual ID:
OS25_AI014M