The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
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Agency: LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client: Cornetto Category: Posters / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Posters / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Posters / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School Category: Posters / Series
Doki Doki: Posters You Can Hear
Agency: No Fixed Address / Toronto
Client: Doki Doki Category: Posters / Series
BEYOND THE STORM CLOUDS
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client: JAXA Category: Posters / Series
Sanlian Humanistic Vernacular Season
Agency: another design / Guangzhou
Client: Sanlian City for Humanity Category: Posters / Series
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Posters / Series
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Posters / Series
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Posters / Series
Award:
2025 Design Merit Award
Agency:
LiaoDesign
Client:
KAN TAI-KEUNG DESIGN AWARD
Title:
KTK 2024
Category:
Posters / Single
Annual ID:
OS25_DE094M
Award:
2025 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client:
Cornetto
Title:
Unwrap it
Category:
Posters / Series
Annual ID:
OS25_OH046M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Posters / Series
Annual ID:
OS25_OH047M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_OH048M
Award:
2025 Out of Home Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Annual ID:
OS25_OH049M
Award:
2025 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Annual ID:
OS25_OH050M
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_DE095M
Award:
2025 Design Merit Award
Agency:
Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Posters / Series
Annual ID:
OS25_DE096M
Award:
2025 Design Merit Award
Agency:
No Fixed Address / Toronto
Client:
Doki Doki
Title:
Doki Doki: Posters You Can Hear
Category:
Posters / Series
Annual ID:
OS25_DE097M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client:
JAXA
Title:
BEYOND THE STORM CLOUDS
Category:
Posters / Series
Annual ID:
OS25_DE098M
Award:
2025 Design Merit Award
Agency:
another design / Guangzhou
Client:
Sanlian City for Humanity
Title:
Sanlian Humanistic Vernacular Season
Category:
Posters / Series
Annual ID:
OS25_DE099M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Posters / Series
Annual ID:
OS25_DE100M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Posters / Series
Annual ID:
OS25_DE101M