The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Casting / Actor
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Casting / Actor
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: Casting / Actor
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe Category: Casting / Actor
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
The Tale of Mr. Tight Ass
Agency: West BBDO / Los Angeles
Client: Getty PST ART Category: Casting / Actor
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Annual ID:
OS25_MI008G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Annual ID:
OS25_MI029S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Annual ID:
OS25_MI046B
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
Casting / Actor
Annual ID:
OS25_MI109M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Casting / Actor
Annual ID:
OS25_MI110M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
Casting / Actor
Annual ID:
OS25_MI111M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Annual ID:
OS25_MI112M