The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper Category: Creator-Led Content / Single
Iconic Home
Agency: BBH USA / New York
Client: Dunkin' at home Category: Out of Home / Single or Series
Ghost Town
Agency: CarrefourSA / Istanbul + TBWA\Istanbul
Client: CarrefourSA Category: Out of Home / Brand Installations & Environments
Teaching Archives
Agency: Mulan Wang / Xi 'an + Xi'an Academy of Fine Arts / Xi 'an + Tianjin People's Fine Arts Publishing House / Tianjin
Client: Xi'an Academy of Fine Arts Category: Editorial / Books
To See In White
Agency: hanqingtang
Client: Jiangsu Phoenix Fine Arts Publishing Category: Editorial / Books
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Typography / Dynamic / In Motion
Tsingtao Beer - White Beer Series
Agency: Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client: Tsingtao Beer Co., Ltd. Category: Packaging / Mass-market
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt Category: Packaging / Specialty / Limited Edition
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Posters / Series
MOVING LANDSCAPES
Agency: SERVICEPLAN SPAIN / Madrid
Client: BMW Spain Category: Craft / Photography
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Animation
Cashmere UltraLuxe Bathroom Guide
Agency: Lifelong Crush + Kruger Products Inc.
Client: Kruger Products Inc. / Cashmere UltraLuxe Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
Fridge Label
Agency: LG2 / Quebec + Circonflex + Nova Film
Client: MAG mayonnaise Category: Products
“Love”
Agency: SpecialGuest / Brooklyn + OK Go / Los Angeles + Ray-Ban Meta / Menlo Park
Client: OK Go & Ray-Ban Meta Category: Film & Video
Earworm
Agency: Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client: Shelter Category: Film & Video
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch Category: Social Media & Creator Content
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group Category: Print & Out of Home
1837 Tiffany Blue Conservation
Agency: L&C / New York City
Client: Tiffany & Co. Category: Campaigns for Good
Batman vs. Bateman
Agency: Highdive + Cutters Studios + State Farm + Hungry Man
Client: State Farm® Category: Craft / Use of Humor
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Craft / Illustration
I'll Marry When I Want
Agency: DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client: ActionAid Category: Craft / Cinematography
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Photography
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Integrated / Omnichannel Campaign
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market Category: Integrated / Omnichannel Campaigns for Good
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars Category: Integrated / Omnichannel Campaigns for Good
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Brand Partnerships / Multi-Brand
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Brand Partnerships / Celebrity / Brand Collaboration
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
It's Dettol Time
Agency: Sour Bangkok + Going Up Studio / Bangkok + Matad Editing House / Bangkok + Phenomena / Bangkok
Client: Dettol Category: Long Form Video / Single
FruitHead
Agency: General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client: General Mills Gushers Category: Long Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Music Videos / Brand
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: B2B Communications
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Branded Entertainment for Good
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Craft / Art Direction
Sosegá
Agency: LLYC / Madrid
Client: Cervezas Alhambra Category: Innovation / New Ideas in Branded Entertainment
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: AI Craft / Storytelling
Solving Everyday Design Dramas
Agency: Canva + OMD UK + Stink Studios
Client: Canva Category: Out of Home
