The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
For Creatives, By Creatives
Agency: Canva + Design by TWIST
Client: Affinity by Canva Category: Brand Identity
Traces of Trance
Agency: Shiseido Creative / Tokyo + Shochiku / Tokyo + AOI Pro. Inc. / Tokyo + KAWASHIMA SELKON TEXTILES CO.,LTD. / Kyoto
Client: Shiseido Category: Out of Home
Five Star Theater Starring Benedict Cumberbatch
Agency: Amazon XCM
Client: Amazon Category: Branded Content
The Galaxy Plays Back
Agency: Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client: The LEGO Group Category: Experiential / Immersive / Events
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group Category: Experiential / Immersive / Events
The Sand Castledonna
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash
Client: DoorDash Category: Experiential / Immersive / Events
Summer Like It's 1999
Agency: Local Produce + Smuggler / Los Angeles + Cartel / Los Angeles + Department of Music / New York
Client: Instacart Category: Experiential / Immersive / Events
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + MikeTeevee / Los Angeles + Get Engaged Media / Atlanta
Client: DoorDash Category: Community Engagement
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Customer Experience (CX)
Curry on Curry
Agency: Google Creative Team / Mountain View
Client: Google Category: Creative Use of Data
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: Direct Marketing
Never Stop Playing
Agency: Our LEGO Agency / Billund + Biscuit Filmworks / London + Chaos x Magic / Amsterdam
Client: The LEGO Group Category: Film & Video
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Film & Video
Draft Kraft
Agency: The Kitchen North America + Kraft Heinz / Chicago + Alison Brod Marketing + Communications / New York
Client: Kraft Mac & Cheese Category: Social Media
Heir Richie
Agency: The Kitchen North America + Kraft Heinz / Chicago + Carat + Alison Brod Marketing + Communications / New York
Client: Ore-Ida, Kraft Heinz Category: Public Relations
Kegchup
Agency: The Kitchen North America + Kraft Heinz / Chicago + ZENO Group
Client: Kraft Heinz / Heinz Category: Public Relations
Foot-Thing (Pezinho)
Agency: Nubank Creative Hub Brasil / São Paulo + Netflix Brand Partnerships / São Paulo / Ciudad de Mexico + Nubank Creative Hub Mexico / Ciudad de Mexico
Client: Nubank Category: Integrated / Omnichannel Campaign
The Death of Duo
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Integrated / Omnichannel Campaign
Signed By Fanatics
Agency: Fanatics / New York City
Client: Fanatics Category: Integrated / Omnichannel Campaign
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Brand-Side / External Agency Collaboration
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: B2B Communications
Back Home
Agency: Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client: Imperial Category: Campaigns for Good
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix Category: Brand Partnerships
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Storytelling
It's Not ChatGPT, It's ChuckGPT
Agency: FanDuel / New York, NY + Hungry Man / New York
Client: FanDuel Category: Craft / Use of Technology
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Canva + Design by TWIST
Client:
Affinity by Canva
Title:
For Creatives, By Creatives
Category:
Brand Identity
Annual ID:
OS26_BS021M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Whisker / Detroit
Client:
Whisker
Title:
Cat Pu' No 2
Category:
Promotional Items
Annual ID:
OS26_BS022M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO Wish Stream
Category:
Out of Home
Annual ID:
OS26_BS023M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Shiseido Creative / Tokyo + Shochiku / Tokyo + AOI Pro. Inc. / Tokyo + KAWASHIMA SELKON TEXTILES CO.,LTD. / Kyoto
Client:
Shiseido
Title:
Traces of Trance
Category:
Out of Home
Annual ID:
OS26_BS024M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Amazon XCM
Client:
Amazon
Title:
Five Star Theater Starring Benedict Cumberbatch
Category:
Branded Content
Annual ID:
OS26_BS025M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client:
The LEGO Group
Title:
The Galaxy Plays Back
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS026M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS027M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash
Client:
DoorDash
Title:
The Sand Castledonna
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS028M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Local Produce + Smuggler / Los Angeles + Cartel / Los Angeles + Department of Music / New York
Client:
Instacart
Title:
Summer Like It's 1999
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS029M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + MikeTeevee / Los Angeles + Get Engaged Media / Atlanta
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Community Engagement
Annual ID:
OS26_BS030M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Fanatics / New York City
Client:
Fanatics
Title:
Signed By Fanatics
Category:
Community Engagement
Annual ID:
OS26_BS031M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Customer Experience (CX)
Annual ID:
OS26_BS032M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Google Creative Team / Mountain View
Client:
Google
Title:
Curry on Curry
Category:
Creative Use of Data
Annual ID:
OS26_BS033M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
Direct Marketing
Annual ID:
OS26_BS034M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Our LEGO Agency / Billund + Biscuit Filmworks / London + Chaos x Magic / Amsterdam
Client:
The LEGO Group
Title:
Never Stop Playing
Category:
Film & Video
Annual ID:
OS26_BS035M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Film & Video
Annual ID:
OS26_BS036M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Kraft Heinz / Chicago + Alison Brod Marketing + Communications / New York
Client:
Kraft Mac & Cheese
Title:
Draft Kraft
Category:
Social Media
Annual ID:
OS26_BS037M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Kraft Heinz / Chicago + Carat + Alison Brod Marketing + Communications / New York
Client:
Ore-Ida, Kraft Heinz
Title:
Heir Richie
Category:
Public Relations
Annual ID:
OS26_BS038M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Kraft Heinz / Chicago + ZENO Group
Client:
Kraft Heinz / Heinz
Title:
Kegchup
Category:
Public Relations
Annual ID:
OS26_BS039M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Nubank Creative Hub Brasil / São Paulo + Netflix Brand Partnerships / São Paulo / Ciudad de Mexico + Nubank Creative Hub Mexico / Ciudad de Mexico
Client:
Nubank
Title:
Foot-Thing (Pezinho)
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_BS040M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
The Death of Duo
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_BS041M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Fanatics / New York City
Client:
Fanatics
Title:
Signed By Fanatics
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_BS042M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS26_BS043M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
B2B Communications
Annual ID:
OS26_BS044M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client:
Imperial
Title:
Back Home
Category:
Campaigns for Good
Annual ID:
OS26_BS045M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Google Creative Team / Mountain View + Netflix / Los Angeles
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Brand Partnerships
Annual ID:
OS26_BS046M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Storytelling
Annual ID:
OS26_BS047M