The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
MINI: No Basic Offers
Agency: TBWA\China / Shanghai
Client: MINI China Category: Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Creative Effectiveness / Beverages - Alcoholic Drinks
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Met Replica
Agency: Verizon / New York, NY + The Metropolitan Museum of Art / New York, NY
Client: Verizon Category: Creative Effectiveness / Gaming - Digital / Console / Online / Mobile
Badge of Honor
Agency: OLIXIR / New York + Studio RX / New York + ALMA11:11 / São Paulo
Client: Sanofi Category: Creative Effectiveness / Health & Wellness / Pharmaceuticals
Ink Of Democracy
Agency: Havas Creative India / Mumbai + The Times of India / Mumbai
Client: The Times of India Category: Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
The Ink Of Democracy
Agency: Havas Creative India / Mumbai + The Times of India / Mumbai
Client: TOI Category: Creative Effectiveness / Publications & Media / Books / News
Never Become a Former New Yorker
Agency: Mother / New York + StreetEasy
Client: StreetEasy Category: Creative Effectiveness / Real Estate
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Three Letter Heist
Agency: Leo / Shanghai + Leo / Hong Kong
Client: McDonald’s Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN Category: Creative Effectiveness / Sports / Fitness / Sports Apparel
AEROMEXICANOS
Agency: Ogilvy / Mexico City
Client: Aeromexico Category: Creative Effectiveness / Tourism / Travel / Transportation
Award:
2026 Creative Effectiveness Merit Award
Agency:
TBWA\China / Shanghai
Client:
MINI China
Title:
MINI: No Basic Offers
Category:
Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
Annual ID:
OS26_CE012M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS26_CE013M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS26_CE014M
Award:
2026 Creative Effectiveness Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Annual ID:
OS26_CE015M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Verizon / New York, NY + The Metropolitan Museum of Art / New York, NY
Client:
Verizon
Title:
Met Replica
Category:
Creative Effectiveness / Gaming - Digital / Console / Online / Mobile
Annual ID:
OS26_CE016M
Award:
2026 Creative Effectiveness Merit Award
Agency:
OLIXIR / New York + Studio RX / New York + ALMA11:11 / São Paulo
Client:
Sanofi
Title:
Badge of Honor
Category:
Creative Effectiveness / Health & Wellness / Pharmaceuticals
Annual ID:
OS26_CE017M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Havas Creative India / Mumbai + The Times of India / Mumbai
Client:
The Times of India
Title:
Ink Of Democracy
Category:
Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Annual ID:
OS26_CE018M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Havas Creative India / Mumbai + The Times of India / Mumbai
Client:
TOI
Title:
The Ink Of Democracy
Category:
Creative Effectiveness / Publications & Media / Books / News
Annual ID:
OS26_CE019M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Mother / New York + StreetEasy
Client:
StreetEasy
Title:
Never Become a Former New Yorker
Category:
Creative Effectiveness / Real Estate
Annual ID:
OS26_CE020M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Annual ID:
OS26_CE021M
Award:
2026 Creative Effectiveness Merit Award
Agency:
Leo / Shanghai + Leo / Hong Kong
Client:
McDonald’s
Title:
Three Letter Heist
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Annual ID:
OS26_CE022M
Award:
2026 Creative Effectiveness Merit Award
Agency:
DAVID / Madrid
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Creative Effectiveness / Sports / Fitness / Sports Apparel
Annual ID:
OS26_CE023M