The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KFC | 11 SECRETS
Agency: Highdive + KFC + m ss ng p eces + 1986 Studios
Client: KFC Category: Branded Game
Great In-Game Wedding
Agency: 22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Use of Gaming as a Tool
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance Category: Use of Gaming as a Tool
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation Category: Use of Gaming as a Tool
Royal Hogs Calling Contest
Agency: Uncommon Creative Studio / Stockholm + Red Pipe Studios / STOCKHOLM + Colony Agency Production / STOCKHOLM + Psyop / New York
Client: Clash Royale Category: Game Marketing
Toxic Backfire
Agency: Cheil PengTai Beijing + Cheil Hong Kong
Client: Samsung Category: Gaming for Good
Battlefield 6 Cinematic Cutscenes
Agency: ARC Creative + Electronic Arts
Client: Electronic Arts Category: Craft / VFX & Animation
Barboltian
Agency: Uncommon Creative Studio / Stockholm + Colony Agency Production / STOCKHOLM
Client: Clash Royale Category: Craft / Music
The Sound of Competition
Agency: DAVID / New York
Client: Supercell Category: Innovation / Use of Media in Gaming
Award:
2026 Gaming Merit Award
Agency:
Highdive + KFC + m ss ng p eces + 1986 Studios
Client:
KFC
Title:
KFC | 11 SECRETS
Category:
Branded Game
Annual ID:
OS26_GA012M
Award:
2026 Gaming Merit Award
Agency:
22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA013M
Award:
2026 Gaming Merit Award
Agency:
BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client:
The General Insurance
Title:
Road Test Royale
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA014M
Award:
2026 Gaming Merit Award
Agency:
Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA015M
Award:
2026 Gaming Merit Award
Agency:
Uncommon Creative Studio / Stockholm + Red Pipe Studios / STOCKHOLM + Colony Agency Production / STOCKHOLM + Psyop / New York
Client:
Clash Royale
Title:
Royal Hogs Calling Contest
Category:
Game Marketing
Annual ID:
OS26_GA016M
Award:
2026 Gaming Merit Award
Agency:
Cheil PengTai Beijing + Cheil Hong Kong
Client:
Samsung
Title:
Toxic Backfire
Category:
Gaming for Good
Annual ID:
OS26_GA017M
Award:
2026 Gaming Merit Award
Agency:
ARC Creative + Electronic Arts
Client:
Electronic Arts
Title:
Battlefield 6 Cinematic Cutscenes
Category:
Craft / VFX & Animation
Annual ID:
OS26_GA018M
Award:
2026 Gaming Merit Award
Agency:
Uncommon Creative Studio / Stockholm + Colony Agency Production / STOCKHOLM
Client:
Clash Royale
Title:
Barboltian
Category:
Craft / Music
Annual ID:
OS26_GA019M