The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Hyakuyozu, Daimaru Matsuzakaya
Agency: mount inc. / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: Daimaru Matsuzakaya Department Stores Co.Ltd. Category: Websites
Love Captured
Agency: Klick Health / Toronto + Jamute + Magma
Client: The Exodus Road Category: Websites
Safe Sketch
Agency: Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client: Save the Children Category: Mobile Applications
VOICE OF FOOD
Agency: DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client: Ajinomoto Co., Inc. Category: Utility
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Customer Experience / CX
Love Captured
Agency: Klick Health / Toronto + Jamute + Magma
Client: The Exodus Road Category: Online & Mobile Video / Interactive Video, Storytelling & Experiences
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Online & Mobile Video / Interactive Video, Storytelling & Experiences
You've Been Warned
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland + The Den Editorial / Santa Monica, CA + Netflix / Los Angeles
Client: Netflix Category: Online & Mobile Video / Pre-Roll
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Online & Mobile Video / Online-only Video - Single or Series
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy Category: Creative Use of Data
Seat with a View
Agency: VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: flynas Category: Commerce
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT Category: Interactive & Mobile for Good
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Interactive & Mobile for Good
Seat with a View
Agency: VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: flynas Category: UX / UI / Utility / Ecommerce
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Craft / Use of Technology
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company Category: Craft / Use of Technology - AI
PainVisible
Agency: VML Spain + VML / New York
Client: Aritium Category: Craft / Use of Technology - AI
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma Category: Craft / Use of Technology - AI
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple Category: Innovation / New Ideas in Interactive, Online, & Mobile
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
mount inc. / Tokyo + Nippon Design Center, Inc. / Tokyo
Client:
Daimaru Matsuzakaya Department Stores Co.Ltd.
Title:
Hyakuyozu, Daimaru Matsuzakaya
Category:
Websites
Annual ID:
OS26_IN013M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto + Jamute + Magma
Client:
The Exodus Road
Title:
Love Captured
Category:
Websites
Annual ID:
OS26_IN014M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Shopify / Toronto
Client:
Shopify
Title:
The Renaissance Edition
Category:
Websites
Annual ID:
OS26_IN015M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client:
Save the Children
Title:
Safe Sketch
Category:
Mobile Applications
Annual ID:
OS26_IN016M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client:
Ajinomoto Co., Inc.
Title:
VOICE OF FOOD
Category:
Utility
Annual ID:
OS26_IN017M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Customer Experience / CX
Annual ID:
OS26_IN018M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto + Jamute + Magma
Client:
The Exodus Road
Title:
Love Captured
Category:
Online & Mobile Video / Interactive Video, Storytelling & Experiences
Annual ID:
OS26_IN019M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Online & Mobile Video / Interactive Video, Storytelling & Experiences
Annual ID:
OS26_IN020M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Wieden+Kennedy / Portland + JOINT Editorial / Portland + The Den Editorial / Santa Monica, CA + Netflix / Los Angeles
Client:
Netflix
Title:
You've Been Warned
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS26_IN021M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Online & Mobile Video / Online-only Video - Single or Series
Annual ID:
OS26_IN022M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Herconomy
Title:
Breastmilk Money
Category:
Creative Use of Data
Annual ID:
OS26_IN023M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client:
flynas
Title:
Seat with a View
Category:
Commerce
Annual ID:
OS26_IN024M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_IN025M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN026M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN027M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
VML / Riyadh + flynas / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client:
flynas
Title:
Seat with a View
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS26_IN028M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Craft / Use of Technology
Annual ID:
OS26_IN029M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Craft / Use of Technology - AI
Annual ID:
OS26_IN030M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
VML Spain + VML / New York
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology - AI
Annual ID:
OS26_IN031M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
Craft / Use of Technology - AI
Annual ID:
OS26_IN032M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS26_IN033M