The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Mobile Applications
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics Category: Mobile Applications
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Brand Partnerships
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Customer Experience / CX
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Interactive, Online, & Mobile
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Interactive, Online, & Mobile
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Native Ads
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND Category: Websites / Desktop & Responsive
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Websites / Desktop & Responsive
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Online & Mobile Video / Online-only Video - Series
SIM Registration Drive
Agency: GIGIL / Manila + Arcade Film Factory
Client: TNT Telco Category: Online & Mobile Video / Online-only Video - Series
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / New Ideas in Interactive, Online, & Mobile
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Interactive, Online, & Mobile
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Online Community Platform / Use of Existing Platform
Map The Gaps
Agency: YETI
Client: YETI Category: Online Community Platform / Use of Existing Platform
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline Category: Online Community Platform / Use of Existing Platform
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Online & Mobile Video / Online-only Video - Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Utility
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Utility
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Gaming / Online
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Interactive & Mobile for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Interactive & Mobile for Good
GirlJams
Agency: Mojo Supermarket + Girls Who Code + Buttermax
Client: Girls Who Code Category: Interactive & Mobile for Good
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Interactive & Mobile for Good
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Interactive & Mobile for Good
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Interactive & Mobile for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Deloitte Digital + WNBA
Client:
WNBA
Title:
Equal Play
Category:
Mobile Applications
Annual ID:
OS24_IN028M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Annual ID:
OS24_IN029M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Annual ID:
OS24_IN030M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Brand Partnerships
Annual ID:
OS24_IN065M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Annual ID:
OS24_IN036M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN068M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN069M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN040M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN026M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN027M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN045M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
GIGIL / Manila + Arcade Film Factory
Client:
TNT Telco
Title:
SIM Registration Drive
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN046M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative China / Shanghai
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Annual ID:
OS24_IN053M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN066M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN067M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN037M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
YETI
Client:
YETI
Title:
Map The Gaps
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN038M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN039M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_IN054M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_IN055M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IN056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_IN057M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_IN058M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN042M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN043M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN044M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Utility
Annual ID:
OS24_IN031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Utility
Annual ID:
OS24_IN032M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Utility
Annual ID:
OS24_IN033M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Utility
Annual ID:
OS24_IN034M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Utility
Annual ID:
OS24_IN035M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN050M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN051M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming / Online
Annual ID:
OS24_IN047M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Gaming / Online
Annual ID:
OS24_IN048M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
DAVID / New York
Client:
Call of Duty Endowment
Title:
Loot for Good
Category:
Gaming / Online
Annual ID:
OS24_IN049M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN059M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN060M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Girls Who Code + Buttermax
Client:
Girls Who Code
Title:
GirlJams
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN061M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN062M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN063M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN064M