The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Naga Saint Eye Test
Agency: Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client: Eyebetes Category: Experiential / Immersive / Events
Don't Stop Motion
Agency: VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client: Gobierno de Chile Category: Film & Video
Friedreich's Back
Agency: 21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client: Biogen Category: Social Media
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Craft / Use of Technology
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Innovation / Execution in Pharma
Award:
2026 Pharma Silver Pencil
Agency:
Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client:
Eyebetes
Title:
The Naga Saint Eye Test
Category:
Experiential / Immersive / Events
Annual ID:
OS26_PH005S
Award:
2026 Pharma Silver Pencil
Agency:
VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client:
Gobierno de Chile
Title:
Don't Stop Motion
Category:
Film & Video
Annual ID:
OS26_PH006S
Award:
2026 Pharma Silver Pencil
Agency:
21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client:
Biogen
Title:
Friedreich's Back
Category:
Social Media
Annual ID:
OS26_PH007S
Award:
2026 Pharma Silver Pencil
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology
Annual ID:
OS26_PH008S