The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Social Media / Best Use of Social Media
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Spatial Design / Indoor Spaces
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Award:
2012 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Annual ID:
12006N
Award:
2012 Advertising Silver Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12011A
Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Annual ID:
12042E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Annual ID:
12043E
Award:
2012 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12112G
Award:
2012 Design Silver Pencil
Agency:
serviceplan / Munich
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12031D
Award:
2012 Design Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12036D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Annual ID:
12063E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Annual ID:
12038E
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12058N
Award:
2012 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Annual ID:
12084N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12067N
Award:
2012 Interactive Silver Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12063N
Award:
2012 Design Silver Pencil
Agency:
The Classic Partnership Advertising / Dubai
Client:
Khalid Javed
Title:
Shoe repair
Category:
Corporate Identity / Individual Item
Annual ID:
12016D
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E
Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12045N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Annual ID:
12002E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Annual ID:
12058E
Award:
2012 Advertising Silver Pencil
Agency:
TRY/ Apt / Oslo
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12076T
Award:
2012 Design Silver Pencil
Agency:
Ribbonesia / Sapporo
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12024D
Award:
2012 Design Silver Pencil
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Corporate Identity / Campaign
Annual ID:
12012D
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Social Media / Best Use of Social Media
Annual ID:
12090N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
OMD / New York
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Annual ID:
12022E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Annual ID:
12018E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Annual ID:
12019E
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12035N
Award:
2012 Interactive Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12036N
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Craft / Typography in Design - Single
Annual ID:
12074D
Award:
2012 Advertising Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12100G
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Interactive Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Annual ID:
12054N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Annual ID:
12055N
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Advertising Silver Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12081T
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Annual ID:
12041A
Award:
2012 Design Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Annual ID:
12061D
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12014A
Award:
2012 Advertising Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12102G
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12103G
Award:
2012 Interactive Silver Pencil
Agency:
Jam3 / Toronto
Client:
Sandbag
Title:
Bjork.com
Category:
Craft / Typography
Annual ID:
12077N
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Design Silver Pencil
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Spatial Design / Indoor Spaces
Annual ID:
12042D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12048N
