The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Direction / Single
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Direction / Single
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Direction / Single
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix Category: Direction / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Direction / Single
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother / London + Business Club / London + KFC UK&I / London
Client: KFC Category: Direction / Single
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex Category: Direction / Single
The Underdogs: Blue Screen of Death
Agency: OBJECT & ANIMAL / LONDON
Client: Apple Category: Direction / Single
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Direction / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Writing / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Writing / Series
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Editing / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Editing / Single
Tree to Treat
Agency: Studio Zuno / Mumbai + Drink Water Design / Mumbai + Naturals ice cream / Mumbai
Client: Naturals Ice Cream Category: Editing / Single
Milano-Cortina 2026 Moments
Agency: Canadian Broadcasting Corporation / Toronto
Client: Canadian Broadcasting Corporation Category: Editing / Single
Strive For Clarity
Agency: 27 Kilometer Entertainment GmbH / Hamburg + Kemmler Kemmler / Berlin + Audi
Client: Audi Category: Cinematography / Single
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Cinematography / Single
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH Category: Cinematography / Single
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Cinematography / Single
RENAULT x ROLAND GARROS 2025
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Prodigious
Client: Renault Category: Cinematography / Single
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client: Apple Category: Animation / Single
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Animation / Single
FRIES BEAT 2025
Agency: DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client: McDonald's Company (Japan), Ltd. Category: Animation / Single
70 years of lightness
Agency: Maison BETC / Paris + MATHEMATIC STUDIO / Paris + Royal Post / Paris + Partizan / Paris
Client: Alpine Category: Animation / Single
Human Nature
Agency: Coinbase Creative Studio + Aardman Animations
Client: Coinbase Creative Studio Category: Animation / Series
The Caretaker
Agency: McCann / London + Xbox + Omnicom Production / London
Client: Xbox Category: Visual Effects / Single
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix Category: Visual Effects / Single
GO! GR Supra Safety Car
Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + yumenohieda / Tokyo + STUDEO Inc. / Tokyo
Client: Toyota Motor Corporation Category: Visual Effects / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Special / Practical Effects / Single
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple Category: Special / Practical Effects / Single
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client: Apple Category: Special / Practical Effects / Series
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Production Design
The Caretaker
Agency: McCann / London + Xbox + Omnicom Production / London
Client: Xbox Category: Production Design
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix Category: Production Design
Possible Lives Here
Agency: Zulu Alpha Kilo / Toronto + President’s Choice
Client: President's Choice Category: Production Design
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Production Design
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Production Design
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Production Design
Drop In
Agency: Riff Raff Films / London + Uncommon Creative Studio / New York
Client: EA Skate Category: Production Design
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Casting / Actor
Big Fucking Deal
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client: Casey House Category: Casting / Actor
Doritos Golden Sriracha
Agency: Rethink / New York + Doritos
Client: Doritos Category: Casting / Celebrity / Influencer
Discover Your Future
Agency: Netflix / Los Angeles + Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London
Client: Netflix Category: Trailers & Teasers
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Use of Technology
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio / Hamburg
Client: The Philipstown WireCar Foundation Category: Use of Technology
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Direction / Single
Annual ID:
OS26_MI038M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Direction / Single
Annual ID:
OS26_MI039M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Direction / Single
Annual ID:
OS26_MI040M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client:
Netflix
Title:
Discover What's Next
Category:
Direction / Single
Annual ID:
OS26_MI041M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Direction / Single
Annual ID:
OS26_MI042M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Business Club / London + KFC UK&I / London
Client:
KFC
Title:
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Category:
Direction / Single
Annual ID:
OS26_MI043M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / New York + Kimberly-Clark + MJZ
Client:
Kotex
Title:
Own Your Flow
Category:
Direction / Single
Annual ID:
OS26_MI044M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Canada
Client:
Air Canada
Title:
Tyler's Walk
Category:
Direction / Single
Annual ID:
OS26_MI045M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
OBJECT & ANIMAL / LONDON
Client:
Apple
Title:
The Underdogs: Blue Screen of Death
Category:
Direction / Single
Annual ID:
OS26_MI046M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Direction / Single
Annual ID:
OS26_MI047M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Writing / Single
Annual ID:
OS26_MI048M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Writing / Series
Annual ID:
OS26_MI049M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Editing / Single
Annual ID:
OS26_MI050M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Editing / Single
Annual ID:
OS26_MI051M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Studio Zuno / Mumbai + Drink Water Design / Mumbai + Naturals ice cream / Mumbai
Client:
Naturals Ice Cream
Title:
Tree to Treat
Category:
Editing / Single
Annual ID:
OS26_MI052M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Canadian Broadcasting Corporation / Toronto
Client:
Canadian Broadcasting Corporation
Title:
Milano-Cortina 2026 Moments
Category:
Editing / Single
Annual ID:
OS26_MI053M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
27 Kilometer Entertainment GmbH / Hamburg + Kemmler Kemmler / Berlin + Audi
Client:
Audi
Title:
Strive For Clarity
Category:
Cinematography / Single
Annual ID:
OS26_MI054M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Cinematography / Single
Annual ID:
OS26_MI055M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Somesuch + Apple Marcom
Client:
Apple
Title:
I'm Not Remarkable
Category:
Cinematography / Single
Annual ID:
OS26_MI056M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Cinematography / Single
Annual ID:
OS26_MI057M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Cinematography / Single
Annual ID:
OS26_MI058M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris + Iconoclast / Paris + Prodigious
Client:
Renault
Title:
RENAULT x ROLAND GARROS 2025
Category:
Cinematography / Single
Annual ID:
OS26_MI059M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Canada
Client:
Air Canada
Title:
Tyler's Walk
Category:
Cinematography / Single
Annual ID:
OS26_MI060M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
Animation / Single
Annual ID:
OS26_MI061M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Animation / Single
Annual ID:
OS26_MI062M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client:
McDonald's Company (Japan), Ltd.
Title:
FRIES BEAT 2025
Category:
Animation / Single
Annual ID:
OS26_MI063M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Maison BETC / Paris + MATHEMATIC STUDIO / Paris + Royal Post / Paris + Partizan / Paris
Client:
Alpine
Title:
70 years of lightness
Category:
Animation / Single
Annual ID:
OS26_MI064M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Coinbase Creative Studio + Aardman Animations
Client:
Coinbase Creative Studio
Title:
Human Nature
Category:
Animation / Series
Annual ID:
OS26_MI065M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / London + Xbox + Omnicom Production / London
Client:
Xbox
Title:
The Caretaker
Category:
Visual Effects / Single
Annual ID:
OS26_MI066M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client:
Netflix
Title:
Discover What's Next
Category:
Visual Effects / Single
Annual ID:
OS26_MI067M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
SIX inc. / Tokyo + Hakuhodo / Tokyo + yumenohieda / Tokyo + STUDEO Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
GO! GR Supra Safety Car
Category:
Visual Effects / Single
Annual ID:
OS26_MI068M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson
Title:
Zuzu
Category:
Visual Effects / Single
Annual ID:
OS26_MI069M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI070M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client:
Apple
Title:
A Critter Carol
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI071M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client:
Apple
Title:
ATV Rebrand
Category:
Special / Practical Effects / Series
Annual ID:
OS26_MI072M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Production Design
Annual ID:
OS26_MI073M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / London + Xbox + Omnicom Production / London
Client:
Xbox
Title:
The Caretaker
Category:
Production Design
Annual ID:
OS26_MI074M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client:
Netflix
Title:
Discover What's Next
Category:
Production Design
Annual ID:
OS26_MI075M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo / Toronto + President’s Choice
Client:
President's Choice
Title:
Possible Lives Here
Category:
Production Design
Annual ID:
OS26_MI076M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Production Design
Annual ID:
OS26_MI077M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Production Design
Annual ID:
OS26_MI078M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Production Design
Annual ID:
OS26_MI079M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London + Uncommon Creative Studio / New York
Client:
EA Skate
Title:
Drop In
Category:
Production Design
Annual ID:
OS26_MI080M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Casting / Actor
Annual ID:
OS26_MI081M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client:
Casey House
Title:
Big Fucking Deal
Category:
Casting / Actor
Annual ID:
OS26_MI082M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Rethink / New York + Doritos
Client:
Doritos
Title:
Doritos Golden Sriracha
Category:
Casting / Celebrity / Influencer
Annual ID:
OS26_MI083M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Intuit TurboTax
Title:
The Expert
Category:
Casting / Celebrity / Influencer
Annual ID:
OS26_MI084M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Netflix / Los Angeles + Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London
Client:
Netflix
Title:
Discover Your Future
Category:
Trailers & Teasers
Annual ID:
OS26_MI085M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Use of Technology
Annual ID:
OS26_MI086M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Use of Technology
Annual ID:
OS26_MI087M
