The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
[Censored Truth]
Agency: BBH USA / New York
Client: PATRÓN Tequila Category: Traditional Media Relations
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT Category: Events & Experiential
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Events & Experiential
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company Category: Community Building
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company Category: Brand Voice
The Swedish Prescription
Agency: Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Brand Voice
Unloved
Agency: Romance / Paris + Intermarché / Paris + DIVINE / Paris + Wizz@Quad / Clichy
Client: Intermarché Category: Brand Voice
The Pull
Agency: Havas Germany / Havas Social
Client: Lidl Stiftung & Co. KG/ Parkside Category: Reputation Management
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Current Event Response / Real-Time Reactive
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico Category: Current Event Response / Real-Time Reactive
Spell Codes
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Current Event Response / Real-Time Reactive
Back Home
Agency: Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client: Imperial Category: Public Relations for Good
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec Category: Public Relations for Good
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Public Relations for Good
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Public Relations for Good
Drops of Hope
Agency: FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client: Kimberly Clark Poise Category: Public Relations for Good
The Unburied Casket
Agency: Edelman / Johannesburg + Edelman / Dubai
Client: Women For Change Category: Public Relations for Good
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste Category: Brand Partnerships / Multi-Brand
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN Category: Brand Partnerships / Creator / Brand Collaboration
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA Category: Innovation / New Ideas in Public Relations
Progresso Soup Drops
Agency: Edelman / Chicago + The Social Lights / Minneapolis, MN + Maureen Momoko Fritz / Chicago
Client: Progresso Category: Innovation / Execution in Public Relations
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN Category: Innovation / Use of Media in Public Relations
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex Category: Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Merit Award
Agency:
BBH USA / New York
Client:
PATRÓN Tequila
Title:
[Censored Truth]
Category:
Traditional Media Relations
Annual ID:
OS26_PR021M
Award:
2026 Public Relations Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Events & Experiential
Annual ID:
OS26_PR022M
Award:
2026 Public Relations Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Events & Experiential
Annual ID:
OS26_PR023M
Award:
2026 Public Relations Merit Award
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events & Experiential
Annual ID:
OS26_PR024M
Award:
2026 Public Relations Merit Award
Agency:
VML Canada
Client:
Volkswagen
Title:
Buzzcodes
Category:
Community Building
Annual ID:
OS26_PR025M
Award:
2026 Public Relations Merit Award
Agency:
Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Community Building
Annual ID:
OS26_PR026M
Award:
2026 Public Relations Merit Award
Agency:
Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Brand Voice
Annual ID:
OS26_PR027M
Award:
2026 Public Relations Merit Award
Agency:
BBH USA / New York
Client:
PATRÓN Tequila
Title:
[Censored Truth]
Category:
Brand Voice
Annual ID:
OS26_PR028M
Award:
2026 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
The Swedish Prescription
Category:
Brand Voice
Annual ID:
OS26_PR029M
Award:
2026 Public Relations Merit Award
Agency:
Romance / Paris + Intermarché / Paris + DIVINE / Paris + Wizz@Quad / Clichy
Client:
Intermarché
Title:
Unloved
Category:
Brand Voice
Annual ID:
OS26_PR030M
Award:
2026 Public Relations Merit Award
Agency:
Havas Germany / Havas Social
Client:
Lidl Stiftung & Co. KG/ Parkside
Title:
The Pull
Category:
Reputation Management
Annual ID:
OS26_PR031M
Award:
2026 Public Relations Merit Award
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR032M
Award:
2026 Public Relations Merit Award
Agency:
LePub Mexico + Tecate by Heineken México + New Brand By Story
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR033M
Award:
2026 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Spell Codes
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR034M
Award:
2026 Public Relations Merit Award
Agency:
Ogilvy / Mumbai
Client:
Amazon
Title:
Box To Beds
Category:
Public Relations for Good
Annual ID:
OS26_PR035M
Award:
2026 Public Relations Merit Award
Agency:
DAVID / Madrid
Client:
JCDecaux Spain
Title:
Still Open
Category:
Public Relations for Good
Annual ID:
OS26_PR036M
Award:
2026 Public Relations Merit Award
Agency:
Joystick, Costa Rica + Del Mate / Miraflores + Kaiju Creators / San Jose + Weber Shandwick / Bogota
Client:
Imperial
Title:
Back Home
Category:
Public Relations for Good
Annual ID:
OS26_PR037M
Award:
2026 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client:
Lalcec
Title:
One More Question
Category:
Public Relations for Good
Annual ID:
OS26_PR038M
Award:
2026 Public Relations Merit Award
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Public Relations for Good
Annual ID:
OS26_PR039M
Award:
2026 Public Relations Merit Award
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Public Relations for Good
Annual ID:
OS26_PR040M
Award:
2026 Public Relations Merit Award
Agency:
FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client:
Kimberly Clark Poise
Title:
Drops of Hope
Category:
Public Relations for Good
Annual ID:
OS26_PR041M
Award:
2026 Public Relations Merit Award
Agency:
Edelman / Johannesburg + Edelman / Dubai
Client:
Women For Change
Title:
The Unburied Casket
Category:
Public Relations for Good
Annual ID:
OS26_PR042M
Award:
2026 Public Relations Merit Award
Agency:
BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client:
La Poste
Title:
Delivered by Tetris
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_PR043M
Award:
2026 Public Relations Merit Award
Agency:
DAVID / Madrid
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Brand Partnerships / Creator / Brand Collaboration
Annual ID:
OS26_PR044M
Award:
2026 Public Relations Merit Award
Agency:
Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client:
AXA
Title:
Three Words
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS26_PR045M
Award:
2026 Public Relations Merit Award
Agency:
Edelman / Chicago + The Social Lights / Minneapolis, MN + Maureen Momoko Fritz / Chicago
Client:
Progresso
Title:
Progresso Soup Drops
Category:
Innovation / Execution in Public Relations
Annual ID:
OS26_PR046M
Award:
2026 Public Relations Merit Award
Agency:
DAVID / Madrid
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS26_PR047M