The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Integrated / Omnichannel Campaigns for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song UK + Accenture Song Content CGI Studio / Hamburg
Client: The Philipstown WireCar Foundation Category: Integrated / Omnichannel Campaigns for Good
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear Category: Craft / Use of Humor
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Craft / Art Direction
Award:
2026 Integrated / Omnichannel Gold Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS26_IG001G
Award:
2026 Integrated / Omnichannel Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song UK + Accenture Song Content CGI Studio / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS26_IG002G
Award:
2026 Integrated / Omnichannel Gold Pencil
Agency:
adam&eve\TBWA / London + Smuggler
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Craft / Use of Humor
Annual ID:
OS26_IG003G