The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Integrated / Omnichannel Campaign
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel Campaign
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Integrated / Omnichannel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Brand Partnerships
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre Category: Customer Experience / CX
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG001G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG002G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Annual ID:
OS24_IG008G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG009G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Annual ID:
OS24_IG005G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_IG006G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_IG007G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Annual ID:
OS24_IG003G