The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client: The Philipstown WireCar Foundation Category: Technology as a Creative Tool
GamiFries
Agency: Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client: McDonald's Philippines/McDonald's Category: Low Budget
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Technology for Good
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Innovation / Use of Media in Technology
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Technology as a Creative Tool
Annual ID:
OS26_CT007B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Leo Manila / Makati + BBH Singapore + McDonald's Philippines / Makati
Client:
McDonald's Philippines/McDonald's
Title:
GamiFries
Category:
Low Budget
Annual ID:
OS26_CT008B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Technology for Good
Annual ID:
OS26_CT009B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Annual ID:
OS26_CT010B