The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Best of The Indies
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Experiential / Immersive / Events
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Experiential / Immersive / Events
THE SWEAT SIDE OF SPONSORSHIP
Agency: ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client: PEPSICO Category: Creative Effectiveness
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Creative Effectiveness
1837 Tiffany Blue Conservation
Agency: L&C / New York + Tiffany & Co. / New York
Client: Tiffany & Co. Category: Design
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch Category: Products
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch Category: Public Relations
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA Category: Integrated / Omnichannel Campaign
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation / Motion Design
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + ProdCo + Meets Small World
Client: adidas Originals Category: Craft / Sound Design & Music
Cashmere UltraLuxe Bathroom Guide
Agency: Lifelong Crush + Kruger Products Inc.
Client: Kruger Products Inc. / Cashmere UltraLuxe Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
Fridge Label
Agency: LG2 / Quebec + Circonflex + Nova Film
Client: MAG mayonnaise Category: Products
“Love”
Agency: SpecialGuest / Brooklyn + OK Go / Los Angeles + Ray-Ban Meta / Menlo Park
Client: OK Go & Ray-Ban Meta Category: Film & Video
Earworm
Agency: Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client: Shelter Category: Film & Video
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch Category: Social Media & Creator Content
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group Category: Print & Out of Home
1837 Tiffany Blue Conservation
Agency: L&C / New York
Client: Tiffany & Co. Category: Campaigns for Good
Batman vs. Bateman
Agency: Highdive + Cutters Studios + State Farm + Hungry Man
Client: State Farm® Category: Craft / Use of Humor
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Craft / Illustration
I'll Marry When I Want
Agency: DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client: ActionAid Category: Craft / Cinematography
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Photography
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Brand Identity
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Creative Effectiveness
Yes, JCP
Agency: Mischief @ No Fixed Address / Brooklyn + JCPenney
Client: JCPenney Category: Creative Effectiveness
Better in Denim
Agency: Invisible Dynamics / Los Angeles
Client: Gap Category: Creative Effectiveness
Merry Birthday
Agency: FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client: Publix Category: Products
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Direct Marketing
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Film & Video
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client: adidas Originals Category: Film & Video
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Film & Video
Line 'Em Up
Agency: JOAN Creative / New York + WNBA / New York
Client: WNBA Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Print & Out of Home
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Public Relations
Tiny Float
Agency: Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client: Goldfish Category: Public Relations
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Radio, Audio & Podcasts
1837 Tiffany Blue Conservation
Agency: L&C / New York + Tiffany & Co. / New York
Client: Tiffany & Co. Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Award:
2026 The Indies Best of Discipline Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Best of The Indies
Annual ID:
OS26_ID000G
Award:
2026 The Indies Gold Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID001G
Award:
2026 The Indies Gold Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID002G
Award:
2026 The Indies Gold Pencil
Agency:
ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client:
PEPSICO
Title:
THE SWEAT SIDE OF SPONSORSHIP
Category:
Creative Effectiveness
Annual ID:
OS26_ID003G
Award:
2026 The Indies Gold Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Creative Effectiveness
Annual ID:
OS26_ID004G
Award:
2026 The Indies Gold Pencil
Agency:
L&C / New York + Tiffany & Co. / New York
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Design
Annual ID:
OS26_ID005G
Award:
2026 The Indies Gold Pencil
Agency:
Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Products
Annual ID:
OS26_ID006G
Award:
2026 The Indies Gold Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Direct Marketing
Annual ID:
OS26_ID007G
Award:
2026 The Indies Gold Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Social Media & Creator Content
Annual ID:
OS26_ID008G
Award:
2026 The Indies Gold Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Print & Out of Home
Annual ID:
OS26_ID009G
Award:
2026 The Indies Gold Pencil
Agency:
Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Public Relations
Annual ID:
OS26_ID010G
Award:
2026 The Indies Gold Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID011G
Award:
2026 The Indies Gold Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Use of Humor
Annual ID:
OS26_ID012G
Award:
2026 The Indies Gold Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID013G
Award:
2026 The Indies Gold Pencil
Agency:
Johannes Leonardo / New York + adidas UK + ProdCo + Meets Small World
Client:
adidas Originals
Title:
Original Forever
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID014G
Award:
2026 The Indies Silver Pencil
Agency:
Lifelong Crush + Kruger Products Inc.
Client:
Kruger Products Inc. / Cashmere UltraLuxe
Title:
Cashmere UltraLuxe Bathroom Guide
Category:
Creative Effectiveness
Annual ID:
OS26_ID015S
Award:
2026 The Indies Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness
Annual ID:
OS26_ID016S
Award:
2026 The Indies Silver Pencil
Agency:
LG2 / Quebec + Circonflex + Nova Film
Client:
MAG mayonnaise
Title:
Fridge Label
Category:
Products
Annual ID:
OS26_ID017S
Award:
2026 The Indies Silver Pencil
Agency:
SpecialGuest / Brooklyn + OK Go / Los Angeles + Ray-Ban Meta / Menlo Park
Client:
OK Go & Ray-Ban Meta
Title:
“Love”
Category:
Film & Video
Annual ID:
OS26_ID018S
Award:
2026 The Indies Silver Pencil
Agency:
Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client:
Shelter
Title:
Earworm
Category:
Film & Video
Annual ID:
OS26_ID019S
Award:
2026 The Indies Silver Pencil
Agency:
Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Social Media & Creator Content
Annual ID:
OS26_ID020S
Award:
2026 The Indies Silver Pencil
Agency:
Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Print & Out of Home
Annual ID:
OS26_ID021S
Award:
2026 The Indies Silver Pencil
Agency:
No Fixed Address
Client:
Maple Leaf Foods
Title:
Look for the Leaf
Category:
Public Relations
Annual ID:
OS26_ID022S
Award:
2026 The Indies Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID023S
Award:
2026 The Indies Silver Pencil
Agency:
L&C / New York
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Campaigns for Good
Annual ID:
OS26_ID024S
Award:
2026 The Indies Silver Pencil
Agency:
Highdive + Cutters Studios + State Farm + Hungry Man
Client:
State Farm®
Title:
Batman vs. Bateman
Category:
Craft / Use of Humor
Annual ID:
OS26_ID025S
Award:
2026 The Indies Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Craft / Use of Humor
Annual ID:
OS26_ID026S
Award:
2026 The Indies Silver Pencil
Agency:
Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client:
Tombow MONO Zero
Title:
The Art of Undoing
Category:
Craft / Illustration
Annual ID:
OS26_ID027S
Award:
2026 The Indies Silver Pencil
Agency:
DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client:
ActionAid
Title:
I'll Marry When I Want
Category:
Craft / Cinematography
Annual ID:
OS26_ID028S
Award:
2026 The Indies Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Craft / Photography
Annual ID:
OS26_ID029S
Award:
2026 The Indies Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Brand Identity
Annual ID:
OS26_ID030B
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Creative Effectiveness
Annual ID:
OS26_ID032B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + JCPenney
Client:
JCPenney
Title:
Yes, JCP
Category:
Creative Effectiveness
Annual ID:
OS26_ID033B
Award:
2026 The Indies Bronze Pencil
Agency:
Invisible Dynamics / Los Angeles
Client:
Gap
Title:
Better in Denim
Category:
Creative Effectiveness
Annual ID:
OS26_ID034B
Award:
2026 The Indies Bronze Pencil
Agency:
FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client:
Publix
Title:
Merry Birthday
Category:
Products
Annual ID:
OS26_ID035B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Direct Marketing
Annual ID:
OS26_ID036B
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Direct Marketing
Annual ID:
OS26_ID037B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Film & Video
Annual ID:
OS26_ID038B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client:
adidas Originals
Title:
Original Forever
Category:
Film & Video
Annual ID:
OS26_ID039B
Award:
2026 The Indies Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video
Annual ID:
OS26_ID040B
Award:
2026 The Indies Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Film & Video
Annual ID:
OS26_ID041B
Award:
2026 The Indies Bronze Pencil
Agency:
JOAN Creative / New York + WNBA / New York
Client:
WNBA
Title:
Line 'Em Up
Category:
Print & Out of Home
Annual ID:
OS26_ID042B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Print & Out of Home
Annual ID:
OS26_ID043B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Annual ID:
OS26_ID044B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Public Relations
Annual ID:
OS26_ID045B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Tiny Float
Category:
Public Relations
Annual ID:
OS26_ID046B
Award:
2026 The Indies Bronze Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID047B
Award:
2026 The Indies Bronze Pencil
Agency:
L&C / New York + Tiffany & Co. / New York
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID048B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID049B
