The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
THE SWEAT SIDE OF SPONSORSHIP
Agency: ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client: PEPSICO Category: Creative Effectiveness
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Creative Effectiveness
Cashmere UltraLuxe Bathroom Guide
Agency: Lifelong Crush + Kruger Products Inc.
Client: Kruger Products Inc. / Cashmere UltraLuxe Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Creative Effectiveness
Yes, JCP
Agency: Mischief @ No Fixed Address / Brooklyn + JCPenney
Client: JCPenney Category: Creative Effectiveness
Better in Denim
Agency: Invisible Dynamics / Los Angeles
Client: Gap Category: Creative Effectiveness
NY Needs Organ Donors
Agency: DeVito/Verdi / New York + LiveOnNY / New York
Client: LiveOnNY Category: Creative Effectiveness
Kentucky Fried Comeback
Agency: Highdive + KFC + 1986 Studios + RESET
Client: KFC Category: Creative Effectiveness
POKER FACE
Agency: ISLA / Mexico City + PEPSICO MEXICO FOODS / Mexico City + ISLA / Buenos Aires + Primo Content / Mexico City
Client: PepsiCo Mexico Foods Category: Creative Effectiveness
Tin Can Brand Launch
Agency: Foul Mouth Creative / Seattle + Offbeat Films / Seattle
Client: Tin Can Category: Creative Effectiveness
Award:
2026 The Indies Gold Pencil
Agency:
ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client:
PEPSICO
Title:
THE SWEAT SIDE OF SPONSORSHIP
Category:
Creative Effectiveness
Annual ID:
OS26_ID003G
Award:
2026 The Indies Gold Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Creative Effectiveness
Annual ID:
OS26_ID004G
Award:
2026 The Indies Silver Pencil
Agency:
Lifelong Crush + Kruger Products Inc.
Client:
Kruger Products Inc. / Cashmere UltraLuxe
Title:
Cashmere UltraLuxe Bathroom Guide
Category:
Creative Effectiveness
Annual ID:
OS26_ID015S
Award:
2026 The Indies Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness
Annual ID:
OS26_ID016S
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Creative Effectiveness
Annual ID:
OS26_ID032B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + JCPenney
Client:
JCPenney
Title:
Yes, JCP
Category:
Creative Effectiveness
Annual ID:
OS26_ID033B
Award:
2026 The Indies Bronze Pencil
Agency:
Invisible Dynamics / Los Angeles
Client:
Gap
Title:
Better in Denim
Category:
Creative Effectiveness
Annual ID:
OS26_ID034B
Award:
2026 The Indies Merit Award
Agency:
DeVito/Verdi / New York + LiveOnNY / New York
Client:
LiveOnNY
Title:
NY Needs Organ Donors
Category:
Creative Effectiveness
Annual ID:
OS26_ID073M
Award:
2026 The Indies Merit Award
Agency:
Highdive + KFC + 1986 Studios + RESET
Client:
KFC
Title:
Kentucky Fried Comeback
Category:
Creative Effectiveness
Annual ID:
OS26_ID074M
Award:
2026 The Indies Merit Award
Agency:
ISLA / Mexico City + PEPSICO MEXICO FOODS / Mexico City + ISLA / Buenos Aires + Primo Content / Mexico City
Client:
PepsiCo Mexico Foods
Title:
POKER FACE
Category:
Creative Effectiveness
Annual ID:
OS26_ID075M