The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Long Form Video / Single
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / Brand Installations
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song UK + Accenture Song Content CGI Studio / Hamburg
Client: The Philipstown WireCar Foundation Category: Branded Entertainment for Good
Bricks on Track
Agency: JustSo + LEGO Global Entertainment Partners & Content / Los Angeles
Client: The LEGO Group Category: Brand Partnerships
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Craft / Storytelling
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Art Direction
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / Execution in Branded Entertainment
Award:
2026 Branded Entertainment Gold Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Long Form Video / Single
Annual ID:
OS26_BE001G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE002G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song UK + Accenture Song Content CGI Studio / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE003G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
JustSo + LEGO Global Entertainment Partners & Content / Los Angeles
Client:
The LEGO Group
Title:
Bricks on Track
Category:
Brand Partnerships
Annual ID:
OS26_BE004G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Craft / Storytelling
Annual ID:
OS26_BE005G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Art Direction
Annual ID:
OS26_BE006G