The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc Category: Creative Effectiveness / Consumer Products
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2026 Creative Effectiveness Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Annual ID:
OS26_CE001G
Award:
2026 Creative Effectiveness Gold Pencil
Agency:
VML / New York
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Creative Effectiveness / Consumer Products
Annual ID:
OS26_CE002G
Award:
2026 Creative Effectiveness Gold Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Creative Effectiveness / Retail
Annual ID:
OS26_CE003G