The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show 2025 Direct Marketing Jury
Vicki Maguire
CCO Havas London
Emma Armstrong
CEO FCB New York New York
Bruce Bildsten
Executive Creative Director Best Buy Minneapolis
Gabriela Fenton
Founder & CEO Red Consultings Mexico City, Miami / New York
James Keng Lim
Director of Creative Strategy GCI Health Singapore
Moumita Pal
National Creative Director Dentsu Creative India Gurugram
Romulus Petcan
Executive Creative Director Publicis Conseil Paris
Daniela Ribeiro
CCO WMcCann São Paulo / Rio de Janeiro
Saulo Rocha
Chief Creative Officer DAVID Madrid
Stephanie Yung
Chief Design Officer Zulu Alpha Kilo Toronto