The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show 2025 Branded Entertainment Jury
Malcolm Poynton
Former Global Chief Creative Officer Cheil Worldwide Global
Pathida Akkarajindanon
Deputy Executive Creative Director Wolf BKK Bangkok
Laura De Jesús Asjana
Creative Director Partners Ogilvy & Mather Santo Domingo
Tessa Banks
Group Executive Producer GALE New York
Mo Chen
Executive Creative Director TBWA\Shanghai Shanghai
Saleh El Ghatit
Executive Creative Director Serviceplan Middle East Dubai
Federico Fanti
Regional Chief Creative Officer FP7 McCann Dubai
Mike Felix
CCO Dentsu Auckland
Max Geraldo
Chief Creative Officer GUT Toronto
John McKelvey
Chief Creative Officer Mirimar Creative Group Los Angeles
Rona Mercado
Chief Growth Officer Los Angeles
Adan Romero
EVP, Executive Creative Director Razorfish Brooklyn
Anna Salonen
Executive Creative Director INGO the Agency Stockholm
Sibusiso Sitole
Chief Creative Officer The Odd Number Gauteng
Jody Xiong
Director and Creative Director The Nine Shanghai Shanghai