Gold on Gold Talk - Ask for a Raise
By Jonathan Jirjis on Jun 21, 2018
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
What started as an internal project to celebrate Equal Pay Day became “Ask For A Raise”, the Cindy Gallop-powered chatbot created by R/GA that won the Social Influencer Marketing Best of Discipline award at this this One Show. Listen as R/GA’s Alaina Andreozzi explains the challenges to bring the idea to life, and the impressive buzz their efforts created.
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