Gold on Gold Talk - It's a Tide Ad
By Jonathan Jirjis on Jun 21, 2018
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards. While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.
Video Awards From the Archive Gallery tide gold on gold super bowl sattachi & saatchi it's a tide ad Paul Bichler
Notes from the Jury: Daniela Ribeiro
“Many images and videos during quarantine have shown us that nature has managed to regenerate.”
Notes from the Jury: Esra Gülmen
"I love design work when they make me feel like: wait a second, you really made it happen? I'm jealous of your brain."
Notes from the Jury: Tahaab Rais
“We need to move beyond seeing data only from the point-of-view of targeting people, to actually helping people live more meaningful and happier lives.”
Notes from the Jury: Laura Florence
"No purpose is better than saving lives and the Pharma category has this message branded in its DNA"