Gold on Gold Talk - It's a Tide Ad
By Jonathan Jirjis on Jun 21, 2018
The One Club For Creativity’s Gold on Gold takes us behind the scenes to tell the stories of some of the winners of The One Show and the ADC Annual Awards.
While some agencies and clients aim to have the most memorable spot in the Super Bowl, the crew at Saatchi & Saatchi and P&G wouldn’t settle until they took over the whole show. “It’s a Tide Ad” wasn’t just win the fans’ hearts during the game, it also won six Gold Pencils at this year’s One Show. Saatchi’s Paul Bichler shares how the entire multifaceted campaign came to be.
Related
Desks from the Decades
Behind the scenes of The One Show’s 50th Anniversary with production company Eventique
ADC102 Craft Cocktail Edition
What the ADC102 jury is drinking after hours
From the Jury Room: ADC's Packaging/Product Design
The ADC 102nd Annual Awards Packaging/Product Design Jury talks about the importance of sustainable design
From the Jury Room: ADC's Publication Design
The ADC102 Publication Design Jury discusses all things print