ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2017 ADC Awards - Advertising

Make a Masterpiece

Agency Goodby Silverstein & Partners / San Francisco + Emotion Studios / Sausalito + eLevel / San Francisco + MediaMonks / Los Angeles

Client Adobe
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Annual ID

ADC_ADV17001S

About the Work

Creatives hate stock photography. So to promote Adobe’s new stock photography feature inside Photoshop, we turned stock into art. The “Make a Masterpiece” campaign challenged four digital artists to faithfully and intricately re-create lost, stolen or destroyed art, using thousands of Adobe Stock photos. The result was four stock re-creations of masterpieces by Rembrandt, Caravaggio, Frida Kahlo and Vermeer that at first glance could pass for the originals. The stock masterpieces were displayed in art galleries and online. The “Make a Masterpiece” web experience is housed at http://www.adobestockmasterpiece.com. It features the original masterpieces and the stories behind them, the finished re-creations, behind-the-scenes footage and time-lapse videos. Clicking on each masterpiece reveals the individual stock photos used in their creation.