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2020 One Show - Moving Image Craft

#MoviePosterMovie In The Time It Takes To GetThere

Agency RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Client Adobe Students
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Annual ID

OS_MI20_039M

About the Work

Inspiration can come from anywhere and anything. As a celebration of spontaneous inspiration and creativity, Adobe Creative Cloud, in collaboration with the creative agency, launched a nationwide competition for college students to create a movie poster for a film that had yet to be created – until now. The winning poster was selected out of more than 1,100 submissions, and inspired In The Time It Takes To Get There, a short film created by the director. It features elements of the winning #MoviePosterMovie poster and stars some of Hollywood’s most recognizable talent. Humorous, quirky and imaginative, the film is a celebration of individual creativity and a unique approach to branded content that puts the consumer in control. The director was inspired by the social media Influencers who are so prevalent in today’s culture and are the new “royalty” of the Millennial generation. The winning Adobe #MoviePosterMovie poster from student Sam West – most notably the candle in the poster – reminded him of the Frye Festival documentary he’d just watched and led him to the late 19th Century. He thought, “What would the morning of an Instagram star be like in 1865?”